Sports Psychology Coaching

Press Releases

News Release: January 28, 2012 - Silicon Valley, California
William B. Cole Consultants web site www.sportspsychologycoaching.com has been recognized as one of the top websites of its kind in the world.

William B. Cole Consultants web site www.sportspsychologycoaching.com has been recognized by Top20Sites.com as one of the top sports psychology websites in the world. Top20Sites.com analyzes the web for the most popular websites in hundreds of categories.

www.sportspsychologycoaching.com is a website created by Bill Cole, MS, MA, one of the world's leading sport psychology consultants, and web designer Evelyn Starr, of the web design company Starr Sites (www.starrsites.com). Mr. Cole is also the founder of the International Mental Game Coaching Association, and has worked as an NCAA Division I head coach, a sport psychology coach for the Stanford University Baseball and the Israeli Davis Cup Tennis Team and the mental game consultant for the Irish National Cricket Team. Cole has served as a sports psychology consultant for various elite level athletes, including 2006 Olympic Gold Medalist and two-time world curling champion Russ Howard. He has been the mental game coach to professional players who have had wins over Pete Sampras, Andy Roddick, Marat Safin, Michael Chang and Tim Henman. Mr. Cole also has been an NCAA Division I College Head Coach in tennis, the Sports Psychology Coach for the Israeli Davis Cup Team, and has coached in the US and Europe on the ATP Tour. Bill was inducted into a tennis hall of fame for his accomplishments as a player and coach.

Bill has advised, coached or consulted with members or coaches of 13 national and world teams, six international and Olympic teams and 27 professional sports teams or leagues.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

News Release: Dec. 16, 2011 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology consultant for the December 16, 2011 issue of The Viking, Palo Alto High School Sports News.

Bill Cole, MS, MA was interviewed as a sport psychology consultant for the December 16, 2011 issue of The Viking, Palo Alto High School Sports News, in an article entitled Finding the Zone.

Mr. Cole is the founder of the International Mental Game Coaching Association, and has worked as an NCAA Division I head coach, a sport psychology coach for the Stanford University Baseball and the Israeli Davis Cup Tennis Team and the mental game consultant for the Irish National Cricket Team. Cole has served as a sports psychology consultant for various elite level athletes, including 2006 Olympic Gold Medalist and two-time world curling champion Russ Howard.

In this interview Mr. Cole answered questions about the importance of the zone and its paradoxes for athletic performance. Mr. Cole was quoted as saying: "The zone is something that is prevalent in every human activity. Musicians get into it, dancers dancing to the beat get there, people sitting idly tapping their foot are in the zone too."

Mr. Cole helps high school, college, and professional athletes find their way to peak performance.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

News Release: Nov. 23, 2011 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology consultant for the September 2011 issue of The Coaching Edge, the major sports coaching magazine in Great Britain.

Bill Cole, MS, MA was interviewed as a sport psychology consultant for an article entitled "Old Adages" in the September 2011 issue of The Coaching Edge, the major sports coaching magazine in Great Britain. Bill was interviewed along with some of the top coaches in England, such as Dr Hamish Telfer, lecturer and former Great Britain coach; Tony Sweeney, coach to the Oxford University Judo Club and president of The Budokwai, Britain's premier club; and Alan Olive, UK Sport's high-performance coaching manager.

In discussing the statement 'Champions aren't made in gyms, they're made from something they have deep inside', Mr. Cole said: "This, to me, says that being a champion comes from an inborn trait, not something that can be learnt. And I don't agree. Plenty of athletes work hard, but not all are champions. If self-discipline was the reason for a champion winning, all the military academy teams would never lose. There are factors far deeper for success that can be learnt. 'If this quote means that motivation is inside the athlete, then I agree. For champions to win consistently, their "why" has to be big enough. They need a deep reason to train hard and compete hard to win. That comes from inside, not from a gym."

In discussing the statement 'You don't win silver, you lose the gold', Mr. Cole said: "Just because someone is within striking distance of the gold it does not mean they can win the gold... yet. Maybe they are not ready to win at that level. Maybe they had a lucky day to get to the silver. Maybe the field was weak. I prefer to see this quote as a rather negative one, stating - unfairly - that you can haughtily call a number two position athlete or team "a loser". If that is the case, what do you call the athletes or teams that didn't even get that far? Awful losers? Everyone who competes is a winner, at least compared with those who do not have the nerve to put themselves on the line."

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

News Release: Nov. 10, 2011 - Silicon Valley, California
William B. Cole Consultants client Chris Carr wins the 2011 AHRMA World and National Middle Weight Superbike Championships.

William B. Cole Consultants client Chris Carr has won the 2011 AHRMA World and National Middle Weight Superbike Championships. Carr's web site: http://www.twowheeladventures.com/

Mr. Cole is also the founder of the International Mental Game Coaching Association, and coached and certified Carr as a Level I mental coach. See Chris Carr's testimonial about Bill Cole and the certification process.

Carr stated, "I simply do not have the words to express my gratitude to Bill for his guidance, and I would not hesitate to recommend him to any athlete who is looking for that performance edge."

Bill Cole said, "Chris Carr is one of those rare athletes who knows how to consistently access the zone and reach deep down inside himself to pull out excellence in the face of the most pressure-packed moments. It is a true pleasure to coach him, and to call him my friend."

Mr. Cole has worked as an NCAA Division I head coach, a sport psychology coach for the Stanford University Baseball and the Israeli Davis Cup Tennis Team and the mental game consultant for the Irish National Cricket Team. Cole has served as a sports psychology consultant for various elite level athletes, including 2006 Olympic Gold Medalist and two-time world curling champion Russ Howard.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

News Release: Aug. 23, 2011 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is a radio show guest in Atlanta.

Bill Cole, MS, MA was a guest expert on the radio program "Two Wheel Adventures" on www.Garage71.com on August 23 for the full hour. The radio show is hosted by Chris Carr, internationally known motorcycle racer, and world record holder. Bill has been the mental game coach to Chris Carr for years. In addition, top professional motorcycle road racer Huntley Nash was on the show. In 2009 Huntley Finished sixth in the AMA Pro SuperSport East point standings with five top-10 finishes.

The trio discussed the zone, mental readiness, concentration, stress control, relaxation, breath control, rituals, mental toughness and how to become adept at self-regulation and self-coaching. Bill gave mental strategies of how he has coached athletes and coaches in over 60 sports. In addition to Chris Carr, Bill has been mental coach to one of the top motorcycle racers in the world, Sandra Stammova, who competes on the British Superbike Circuit.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

News Release: July 26, 2011 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is a radio show guest host in Atlanta.

Bill Cole, MS, MA was the guest host for the radio program "Two Wheel Adventures" on www.Garage71.com on July 26. Bill filled in for radio show host Chris Carr, internationally known motorcycle racer, and world record holder. Bill talked about the zone, mental readiness, concentration, stress control, relaxation, breath control, rituals, mental toughness and how to become adept at self-regulation and self-coaching. He gave mental strategies of how he has coached athletes and coaches in over 60 sports. In addition to Chris Carr, Bill has been mental coach to Sandra Stammova, one of the top motorcycle racers in the world, who competes on the British Superbike Circuit.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

News Release: July 26, 2011 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA speaks at Stanford University Fencing Camp.

Bill Cole, MS, MA was the guest speaker on sports psychology at the Stanford University Fencing Camp on July 7, 2011. Bill spent the morning conducting a program entitled "The Mental Game Of Fencing". Bill talked about the zone, mental readiness, concentration, stress control, relaxation, breath control, rituals, mental toughness and how to become adept at self-regulation and self-coaching. He gave mental strategies of how he has coached athletes and coaches in over 60 sports.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

News Release: July 26, 2011 - Silicon Valley, CA
William B. Cole Consultants CEO Bill Cole, MS, MA client Julie Jeung achieves #1 US national ranking.

Bill Cole, MS, MA is the mental coach for Julie Jeung, who achieved the #1 singles badminton ranking in the United States for Girls 13 and under. She also earned the #9 singles badminton ranking in the United States for Girls 15 and under. This was based on play in national-level events in 2011.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

News Release: July 1, 2011 - Silicon Valley, CA
William B. Cole Consultants CEO Bill Cole, MS, MA is named as the Consulting Producer on the Hollywood film project The High.

Bill Cole, MS, MA was named Consulting Producer on the Hollywood film project The High. LaUltra - The High is the world's highest and toughest ultra-marathon, held in the soaring Himalayan peaks. The race crosses the two highest motorable mountain passes in the world, covering 222 km (138 miles) with a 60-hr cut-off, with temperatures ranging from very hot 40C (104F) to very cold minus 6C (21F). The race will be held in Leh, Himalayas, India, 11th August 2011. Bill Cole is the Consulting Producer for the La Ultra - The High documentary produced by Barry Walton, BTV Productions.

News Release: May 8, 2011 - Silicon Valley, CA
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology consultant for The MMA Digest, a major mixed martial arts web site for the sport.

Sport psychology consultant Bill Cole, MS, MA was interviewed by The MMA Digest, a major mixed martial arts web site for the sport. Bill was interviewed about mental training for MMA and specifically, how fighters can prepare mentally for an event. Bill discussed how to come to terms with losing to get to a winning mind set, how to maintain focus, how to install a mental readiness system, how to focus on the controllables and how to increase mental toughness.

This interview is featured in these two MMA Digest videos on YouTube:
MMA Sports Psychology tip from Bill Cole (part 1)
MMA Sports Psychology tip from Bill Cole (part 2)

News Release: Mar. 27, 2011- Silicon Valley, CA
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology consultant in The San Jose Mercury News.

Bill Cole, MS, MA was interviewed as a sport psychology consultant for an article entitled What Athletes Should Do When They're Injured.

Bill was asked about the importance of the psychological aspects of recovering from sports injuries.

From the magazine:

Cupertino-based mental game coach Bill Cole, who works much like a sports psychologist with both injured and well athletes in improving their game and overcoming mental roadblocks, says injured athletes need to "turn lemons into lemonade" and explore how an injury can open up other opportunities.

"Maybe you can study or get into other aspects of your sport that you haven't done before," Cole says. "A tennis player who can't compete or train because of an injury can certainly read magazines, training books and watch videos. They can do mental training. They can improve the nonphysical aspects of their sport, which is huge."

Older athletes who are injured have to learn acceptance, Cole says. They are no longer 18 years old and in top physical shape. "When I work with older people or people who get injured at any age, I get them to look at the bigger picture, look at the possibilities and see what they can do to accept where they are and move ahead," he says. A runner who can't run but can walk a race should try to accept that, he adds.

News Release: Mar. 8, 2011- Silicon Valley, CA
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology consultant for the MMA Digest.

Bill Cole, MS, MA was interviewed as a sport psychology consultant for an MMA Digest TV Channel piece about the mental game in mixed martial arts. Bill was asked about the importance of the psychological aspects of preparation, pressure management, concentration, the will to win and mental training for fighting. Bill is the mental coach to four-time world champion kickboxer Miriam Nakamoto, and Jesse Gillespie, winner of the WCSC California State MMA Middleweight Title.

News Release: Feb. 1, 2011- Silicon Valley, CA
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology consultant for the January 2011 issue of The Coaching Edge, the major sports coaching magazine in Great Britain.

Bill Cole, MS, MA was interviewed as a sport psychology consultant for an article entitled All For One in the January 2011 issue of The Coaching Edge, the major sports coaching magazine in Great Britain. Bill was interviewed along with Great Britain's Davis Cup captain Leon Smith, former coach of number three world-ranked ATP tennis pro Andy Murray.

Bill was asked about the importance of the psychological aspects of team cohesion, team-building and managing big egos within individual sports, such as in tennis in this interview.

From the magazine:

Bill Cole, an internationally respected sports psychologist and 'mental game coach', takes a stage further. California-based Cole has worked with an incredibly diverse range of elite sportsmen, including kick-boxers, US champion weightlifters, the Ireland cricket team, US Tour golfers and ATP and WTA tennis pros. "The phrase I use (with team building) is, 'treat them fairly, but not equally'," he says. "I will literally tell them that from the start. For example, 'You Bob, on game day you like to be left alone in your own world to focus, so I'm going to give you that space. Terry, you like to have a lot of social interaction on game day so I'm going to be getting up in your grille, pumping you up, just like you told me you like,' and so on. I think people can understand that.

"Without naming names, if the coach 'sells their soul' to get the superstar on the team, now they have the devil as their assistant coach. This player can feel like they should expect special treatment, they start bending and breaking rules, show up late, leave early, think things don't apply to them. They can tear the social fabric of a team. It's a recipe for disaster. A coach has to think, 'How do I get the person to agree to minimise their ego, while at the same time I stroke it? While at the same time I don't make it too obvious that I'm stroking it because if the players lower down get a whiff of that, now I've got a problem on my hands even more'. You see the complexity.

"Part of the bringing them on board is to allay a lot of those future potential problems by laying out guidelines, processes and procedures to the team, without being heavy handed of course.

"Basically, shine the light on how our team works, an insight of what the experience will be like, how you could contribute and the benefits you'd get out of the team."

News Release: Jan. 3, 2011- Silicon Valley, CA
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology consultant for the January 2011 issue of The Performance Menu, The Journal of Health & Athletic Excellence.

Bill Cole, MS, MA was interviewed as a sport psychology consultant for the January 2011 issue of The Performance Menu, The Journal of Health & Athletic Excellence, in an article entitled Mental Game Coaching: Interview with Bill Cole.

The Journal of Health & Athletic Excellence is a monthly magazine that contains articles exploring Olympic weightlifting, strength training, athletic strength & conditioning, fitness training, CrossFit, nutrition-including Paleo recipes-for athletes, coaches and trainers.

Mr. Cole is the founder of the International Mental Game Coaching Association, and has worked as an NCAA Division I head coach, a sport psychology coach for the Stanford University Baseball and the Israeli Davis Cup Tennis Team and the mental game consultant for the Irish National Cricket Team. Cole has served as a sports psychology consultant for various elite level athletes, including 2006 Olympic Gold Medalist and two-time world curling champion Russ Howard and the Performance Menu's own national Olympic weight-lifting Champion Aimee Anaya. "I am a much calmer and more consistent lifter, thanks to him," she said.

Mr. Cole answered some pressing questions about the importance of psychological preparation for athletic performance in this interview, which will continue in the February 2011 issue. Copies can be found at www.cathletics.com.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

News Release: Dec. 26, 2010 - Silicon Valley, CA
William B. Cole Consultants announces four-time world kickboxing champion Miriam Nakamoto wins 2010 Female North American Muaythai Fighter of the Year.

Four-time world champion kickboxer Miriam Nakamoto, coached by mental game coach Bill Cole, MS, MA, has been honored with the 2010 Female North American Muaythai Fighter of the Year. Miriam won her fourth world championship title this year, including two fights in China.

Bill Cole stated, "Miriam's mental toughness training carries her through every fight again and again. She is a very special person who is dedicated to high mental excellence in her training and competing. She is a delight to coach. I look forward to seeing her compete for her next world title.”

For more information on this award, see http://www.muaythaiauthority.com/2010/12/kevin-ross-and-miram-nakamoto-win-2010.html

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

News Release: Dec. 9, 2010 - William B. Cole Consultants announces CEO Bill Cole, MS, MA writes the foreword to the new book by author Nancy Pristine, The Zen Game.

Bill Cole, MS, MA was selected to pen the foreword on the new book by author Nancy Pristine. The Zen Game: How to Win at the Game of Life Without Selling Your Soul is a book that combines timeless wisdom with practical tips for living in the modern world.

Pristine, a life coach and neuro-linguistic practitioner, presents practical guidance for the twenty-first century with inspiring real-life stories that will help people see life from a higher, more optimistic perspective. The Zen Game teaches how to "win" at the game of life while still living harmoniously with others, respecting the rules and traditions of society, and improving your relationships.

Nancy Pristine is a radio talk-show host and motivational speaker. She has been featured on television and radio and in many publications. In 2009 Nancy traveled the United States on a speaking tour-You Make the Difference. Through her training as a certified life coach and a neuro-linguistic practitioner, she helps people transform their lives from ordinary to extraordinary. She is the author of several books. Learn more about Nancy at www.NancyPristine.com.

You can purchase The Zen Game from Amazon.com.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

News Release: Sept. 29, 2010 - Silicon Valley, CA
William B. Cole Consultants announces 4-time world kickboxing champion Miriam Nakamoto will fight 11-time world champion Julie Kitchen in Las Vegas December 11, 2010.

Four-time world champion kickboxer Miriam Nakamoto, coached by mental game coach Bill Cole, MS, MA, will fight "The Queen of Muay Thai", Julie Kitchen, in a major fight slated to take place at the Las Vegas Hilton on December 11, 2010, at the 2010 King of Thailand Birthday Celebration WCK MuayThai championship.

Miriam Nakamoto is the first American woman to win the WBC MuayThai World title. Julie Kitchen, of England, holds 11 world titles in four different weight categories and owns 22 championship belts.

Bill Cole stated, "It has been a pleasure providing mental training for Miriam as she won multiple world titles. Her mental game is solid and unwavering, and she is determined to inflict maximum damage to any and all opponents. Miriam's mental toughness has been honed by her daily gym training with her coach Kirian Fitzgibbon, her work in my offices, and her amazing background as an athlete and devotee of spiritual practices. I can't wait for this fight."

For more information see the WCK MuayThai article "WCK MuayThai announces historical fight between WBC MuayThai world champion Miriam Nakamoto and eleven-time world champion Julie Kitchen".

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

News Release: Aug. 24, 2010 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is again a focus of Hollywood.

Bill Cole, MS, MA, CEO of William B. Cole Consultants, was written up in the well-known Hollywood blog, Horiwood.com.

Read the Horiwood.com article, Ten Things About Bill Cole, Sports Psychologist, which discusses Bill's wide-ranging, groundbreaking work in sports psychology.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

Four-time World Kickboxing Champion Miriam Nakamoto, after winning the WBC World Kickboxing Championship, in China, becoming the first U.S. woman to hold the WBC Muay Thai World title, and her Mental Game Coach, Bill Cole, MS, MA.

News Release: Aug. 24, 2010 - Silicon Valley, California
William B. Cole Consultants announces world kickboxing champion Miriam Nakamoto wins fourth world championship, and becomes first US woman to hold the WBC Muay Thai World title.

On August 24, 2010, Miriam Nakamoto won the WBC Muay Thai World Championships in front of a sold-out house in Haikou City, Hainan Island, on Mainland China. Miriam Nakamoto stole the show, as she won against Claire Haigh via TKO in the first round and became the first American woman to hold the WBC Muay Thai World title. A flying left knee and three sequential right elbows brought home the victory for Nakamoto.

Bill Cole stated, "Once again, Miriam's dedication to her physical and mental training has paid off in a big way, with her fourth world championship. She trained her mind as diligently as her body, and we can see those powers at play here. Miriam is a pleasure to coach, because she is so perceptive and self-aware, and digs deep within herself to discover the truths and triggers that help her focus and succeed."

See a related article about Miriam Nakamoto's victory.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

Chris Carr with Bill Davidson, owner of Harley-Davidson Motorcycles

Chris Carr, left, with the owner of Harley-Davidson Motorcycles, Bill Davidson, far right.

News Release: Jun 12, 2010 - Silicon Valley, California
Bill Cole, MS, MA prepares world class motorcycle racer and adventure rider Chris Carr for the 7,000 mile Hoka Hey Motorcycle Challenge.

On June 20th, 2010 some of the world's most fearless riders will come together for a 7,000+ mile run from Key West, FL to the Kenai Peninsula in Alaska.

The Hoka Hey Challenge is a 7,000 mile motorcycle rally. This inaugural event will start in Key West, Florida and finish in Homer, Alaska. The winner is to receive $500,000 in Alaskan Gold. Chris Carr will be riding the newly released XR1200X in this amazing event. Both Chris Carr and the XR1200X have been chosen to reflect the durability and overall performance of this team. Cole will be helping Carr prepare his mind, mental toughness and focus for this demanding event.

http://www.hokaheychallenge.com/

Throughout his career, Carr has participated in many adventures rides across the United States. In 2006, Carr put Buell in the Record Book by riding from Key West, Florida to Prudhoe Bay, Alaska in 8 days, and in 2008 the same itinerary in 106 hours. He is the author of the book "Street Riding Secrets".

To follow the race on Carr's blog: http://twowheeladventures.com/blog/

News Release: April 4, 2010 - Silicon Valley, California
William B. Cole Consultants announces world kickboxing champion Miriam Nakamoto wins second world championship.

Miriam Nakamoto, star of the TV series Fight Girls, won the IMTF World Championship title in Los Angeles, California April 3, 2010. Miriam defeated Angela Parr in a Women's Professional Lightweight bout unanimous decision.

Bill Cole, MS, MA, CEO of William B. Cole Consultants, Miriam's mental game coach, said, "Miriam Nakamoto is a rare athlete, one who possesses deep reserves of dedicated passion for training in her sport, a burning desire to win, and the focus to execute under pressure. She is a pleasure to coach."

Miriam Nakamoto said, "I found working with Bill a life changing experience. He is exceptionally calm and straightforward. He was excellent at grounding and focusing the chaos that can enter my mind. I especially found him helpful in giving me mental techniques which helped to keep my mind occupied. It was great to have something solid, positive and productive to focus on."

See a related article about this kickboxing championship event.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

News Release: Dec. 20, 2009 - Silicon Valley, California
William B. Cole Consultants announces Bill Cole, MS, MA will be the mental game coach for world kickboxing champion Miriam Nakamoto.

Bill Cole, MS, MA, CEO of William B. Cole Consultants, will be providing mental game coaching for world champion kickboxer Miriam Nakamoto. Bill will be preparing Miriam for her upcoming event in Los Angeles in April, at the world kickboxing championships, against Australian Angie Parr. They will be working intensively in mental training, mental readiness and focus techniques for entering the zone.

Bill Cole stated, "It is exciting to be coaching a top athlete like Miriam who is so dedicated to her sport. She has unlimited potential. Miriam already is a world champion, so she knows what it takes to succeed. I will be adding some new mental techniques and mind elements to her training, while also helping her access her personal greatness that she already has inside her."

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

Chris Carr on motorcycle, leaning into curve

Chris Carr leans into a curve in competition.
Chris took sixth place at Daytona International Speedway in March 2010.

News Release: Nov. 4, 2009 - Silicon Valley, California
William B. Cole Consultants announces Bill Cole, MS, MA signs contract to be mental game coach to world class motorcycle racer Chris Carr.

Bill Cole, MS, MA has formed an agreement to be the mental game coach to famed motorcycle competitor Chris Carr, of Atlanta, Georgia. Throughout his career, Carr has participated in many adventures rides across the United States. In 2006, Carr put Buell Motorcycles in the Record Book by riding from Key West, Florida to Prudhoe Bay, Alaska in 8 days, and in 2008 the same itinerary in 106 hours. He is the author of the book "Street Riding Secrets".

Cole will be coaching Carr for his racing season and certifying him as a Level I Mental Game Instructor for the International Mental Game Coaching Association.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

Jaya Billa, junior champion tennis player

Jaya Billa, from Sacramento, California, ranked #1 in Boys 14's and 16's singles in northern California, hired Bill Cole, MS, MA as his mental game coach.

News Release: June 29, 2009 - San Jose, California
#1-Ranked Junior Tennis Player Hires Bill Cole As Mental Game Coach.

William B. Cole Consultants announces that Sacramento-based Jaya Billa, ranked #1 in the 14's and 16's in singles and doubles in Northern California, and top twenty in the nation, has hired Bill Cole, MS, MA as his mental game coach.

Bill Cole, MS, MA, CEO of William B. Cole Consultants, will be providing a complete mental training program for Jaya, including coaching in the office, on the tennis court, by telephone and on site the day of tournaments. Bill Cole, with over 30 years in sports psychology, research and mental game coaching, has been a mental game coach in over 55 sports. In tennis he has been a world-class ATP Pro Tennis Tour sports psychology coach. In golf he has coached players who have competed on both the men's and women's pro tours, in the World Junior Golf Championships and in the US Open Championships, including one player who finished in the top 10 on the 2008 Duramed Futures Tour.

Jaya Billa commented:

"I was already very successful in junior tennis. I have been ranked #1 in the 14's and 16's in singles and doubles in Northern California, and top twenty in the nation. I won the San Diego Boys 14's National Open Singles and Doubles and took third place in the Boys 16's Copper Bowl Singles. I wanted to not only be able to maintain the rankings I had achieved to date, but to continue to steadily improve. The pressure is even greater once you are a top-ranked player, and I wanted to know how to handle that pressure better.We researched the top sports psychologists and mental training coaches and discovered that Bill Cole had been the mental game coach to professional players who have had wins over Pete Sampras, Andy Roddick, Marat Safin, Michael Chang and world #4, Tim Henman. Bill also had been an NCAA Division I College Head Coach in tennis, the Sports Psychology Coach for the Israeli Davis Cup Team, and had coached in the US and Europe on the ATP Tour.

I took his on-line mental game assessment and communicated with him, and very quickly our family hired Bill. Ever since, he has been helping us navigate the competitive world of junior tennis at the sectional and national levels.

In just our first mental training session, I learned a huge amount about the mental game and what I needed to do to perform to my top abilities in competition. Since then, Bill has been an integral part of our tennis training team. My Mom and Dad and I work with him at his office, on the phone, at tournaments and on the lesson court. Bill taught me about the psychology of match preparation, concentration, how to really relax in close matches (even when it seemed impossible to do so), to stay focused, to analyze and solve problems on the court, mental toughness, confidence and my ability to get into the zone.

Bill's techniques in the mental game are extremely powerful and easy to learn. These techniques take effect immediately. I was able to use all the techniques right away, and my game improved a lot. I have been using the techniques in matches and the results have shown already. I was able to stay calm, focused, and relaxed under pressure. Bill has helped my tennis game a lot through mental game coaching.

If you suspect that improving your mental approach to your tennis is the missing link in your game, you are probably right. Bill is a specialist in the mental part of tennis, in addition to having been a very successful teaching pro, and top competitor himself. His insights and knowledge about the upper levels of competitive tennis are amazing. The mental training system he taught me for reaching my inner excellence continues to be very powerful. I use what he teaches me every day, in practices, and in matches. If you want to take your game to the next level, I strongly suggest you call Bill."

Jaya Billa
Sacramento, California

#1 in Boys 14's and 16's singles in Northern California
#1 in Boys 14's and 16's doubles in Northern California
#20 in Boys 14's National singles
#80 in Boys 16's National singles

Won San Diego Boys 14's National Open Singles
3rd place in Boys 16's Copper Bowl Singles
5th place in Boys 16's Sectional 2008 Singles
Boys 16's Doubles Sectionals 2008, 2009
Long Beach 14's National Open Doubles
Boys 16's National Open Doubles Finalist 2009
Boys 16's National Open Doubles 4th place 2009

For more information, or to schedule a media interview, please contact:

Bill Cole, MS, MA
Founder and CEO
William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

Bill Cole, MS, MA and Jesse Gillespie, with Jesse wearing the Championship Belt, just after winning the WCSC California State Professional MMA Middleweight Title, in San Francisco, CA, May 30, 2009.

News Release: May 30, 2009 - San Jose, California
William B. Cole Consultants announces that Professional MMA fighter Jesse Gillespie, coached by William B. Cole Consultants CEO Bill Cole, won the WCSC California State MMA Professional Middleweight Title.

Bill Cole, MS, MA provided a complete mental training program for Gillespie, including coaching in the office, in the gym and at the arena the day of the fight. Cole worked with Gillespie on virtually a daily basis to prepare him for his fight on May 30 in San Francisco, CA at the Awakening, the World Combat Sports Challenge (WCSC) MMA event, the WCSC California State MMA Middleweight Title. Over 5,000 people attended this event.

Jesse Gillespie is a former US Marine (who served in Bosnia/Kosovo) and a current Full-Time Law Enforcement Officer. Jesse has been fighting for three years and has fought around the world for the WKA, USMF, IFMA, MTIA and Strikeforce. Jesse was a Silver Medalist at the 2007 Police Olympics for Boxing. In 2008, Jesse was also selected as a member of the US National Muay Thai Team, where he was a Bronze Medalist in the Light Heavyweight Division at the 2008 World Muay Thai Championships in Busan South Korea. Originally a "Striker", Jesse has made the transition to MMA in the last year and most recently fought and won for Strike Force in the televised event at The Playboy Mansion.

Gillespie commented after winning the WCSC California State MMA Middleweight Title:

"MMA is a very mental sport, particularly once you step into the ring. In a contest, the importance of the mental component might be well over 80-90%. A fighter needs strong reserves of mental toughness, focus and the will to win.

My MMA coach and I realized I needed to raise the level of my mental game, so he found the best trainers, coaches and consultants around to work with me so I could prepare optimally for my televised fight coming up in three weeks.

For mental training, he called Bill Cole, The Mental Game Coach. I can't thank Bill enough for all his help.

The mental game training I did with Bill Cole on my mental preparation was an important part of my overall training program for my win (second round TKO) at The Awakening, the World Combat Sports Challenge (WCSC) MMA event in San Francisco. I won the WCSC California State MMA Middleweight Title in front of a crowd of over 5,000 people.

Bill went to work with me right away. I worked with him almost daily over that time. He coached me on simple and easy to use mind techniques I could apply right in the gym, at home, in the locker room before the fight, on the walk into the arena and even once my foot hit the canvas.

Just as you need to be dedicated in the gym, in running, in eating right, and in training all aspects of the MMA game, you need to cover all the bases by training your mind. A fighter can lose the contest before they even step foot into the cage or the ring. They can defeat themselves mentally before the contest even begins. Ignoring the mental game is old school now for anyone who wants to excel at the fight game.

Just like you train your standup game, your wrestling, or your Jiu Jitsu, you need to train your mind. Mental game training is an area that many fighters talk about as being important, but few know how to train for, other than working with intensity and dedication in the gym. Having a strong work ethic will get you to a certain level of mental toughness and confidence, but the mental game is far more than that. A well-prepared fighter needs focus, relaxation under pressure, killer instinct, control over his thoughts, and control over his emotions. Bill helped me take all these things to the next level in my game.

Now I have a focused and extremely effective pre-event mental readiness system that gets my mind, body and spirit ready to fight. He helped me bring out the mental toughness and focus I needed to achieve greatness in a pressure situation.

MMA is very much a mental game. Bill is an indispensable part of my training arsenal. If you want to see what improving your mental game can do for you as a fighter, I strongly suggest you give Bill a call. He is a great investment."

Bill Cole, with over 30 years in sports psychology, research and mental game coaching, has been a mental game coach in over 55 sports. In golf he has coached players who have completed on both the men's and women's pro tours, in the World Junior Golf Championships and in the US Open Championships. One of his players finished in the top 10 on the 2008 Duramed Futures Tour.

For more information, or to schedule a media interview, please contact:

Bill Cole, MS, MA
Founder and CEO
William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

"The Mental Game" Television Series Completes Pilot Episode

Los Angeles, CA. May 15, 2009: TMG Entertainment announces the launch of their new television series program, "The Mental Game", and the completion of the episode, "The Mental Game" tennis pilot.

"The Mental Game" is a half hour reality-style television show, hosted by the acclaimed author and mental game coach, Bill Cole, MS, MA. The show focuses on how accomplished people learn, perform and achieve greatness and will explore how these people think, access mental toughness and overcome adversity.

Bill Cole says, "Paradoxically, the mind is the last frontier of study and control in anything we do. Top achievers and performers know that mind power is what separates them from the rest of the field and catapults them into the winner's circle. Especially in these tough economic times, a program that recognizes obstacles and provides tools to conquer the challenges and to achieve success is extremely relevant. A strong mental game, whether on the court, in the board room or in personal relationships, is a desire of everyone."

Bill Cole, with over 30 years in sports psychology, research and mental game coaching that bring a unique brand of skilled education to the audience, has also authored the acclaimed book The Mental Game of Tennis which is changing the way millions of tennis fans approach their game. Bill Cole has coached seven national champions and was formerly the Sport Psychology Coach for the Israeli Davis Cup Team from 1999 to 2001. His professional players have had ATP Tour career wins over Pete Sampras, Marat Safin and Andy Roddick.

"The Mental Game" television program is produced and directed by John Cole and is seeking distribution. For more information on "The Mental Game" television program please visit www.mentalgametvshow.com.

Media Public Relations

News Release: May 10, 2009 - Silicon Valley, California
William B. Cole Consultants announces Kat Delen-Briones is part of the SJSU Women's Golf Team that won the Western Athletic Conference Championship.

For the third time in school history, the San Jose State women's golf team captured the Western Athletic Conference Women's Golf Championship. San Jose State ended the year with five tournament victories including the Western Athletic Conference Championship. William B. Cole Consultants client Kat Delen-Briones was a first team All-WAC selection. They then played the NCAA West Regional in Tempe, Arizona, May 7-10, 2009.

News Release: May 5, 2009 - Silicon Valley, California
William B. Cole Consultants announces Bill Cole, MS, MA tapes television segment for The Discovery Channel.

Bill Cole was in the Discovery Channel's television studios April 16, 2009 as a guest expert for the Animal Planet TV series program on Animal World Records. He explained the various mental approaches people use to prepare mentally and get into the zone when it comes to creating world records, using animals. This has some very exotic footage. This program is due to air in December 2009.

William B. Cole Consultants founder and CEO Bill Cole, MS, MA is an internationally and nationally recognized peak performance mind coach. He is a Wall Of Fame Honoree, a Hall Of Fame athlete and coach, an award-winning scholar-athlete and has coached at the highest levels of major-league pro sports, big-time college athletics and corporate America. Bill is the author of two published books and over 300 articles that have appeared around the world.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

News Release: May 4, 2009 - Silicon Valley, California
William B. Cole Consultants announces Bill Cole, MS, MA as author of the mental training chapter in a new book by an Olympic Gold medalist.

Harper Collins Canada engaged Bill Cole, MS, MA to write the chapter on mental training for the upcoming book Curl To Win, by the two-time world curling champion, and 2006 Olympic Gold Medalist Russ Howard, who was named "Curler of the Century" by Sweep magazine.

Russ Howard has won every curling prize going. He's a record holder for an astonishing 107 Brier wins; a multiple World Championship winner; and a key member of Team Gushue, the gold medal-winning Canadian curling team at the 2006 Winter Olympics. Howard's legacy is further secured by his creation of the "Moncton Rule," which has dramatically changed the game.

But it was Howard's recent role as unofficial coach to his daughter Ashley, also an elite curler, that convinced him to gather his three decades of experience, his huge talent for motivating and his ability to synthesize the mental game with the physical one to write the guide that no curler - novice or elite - should be without.

Curl To Win is scheduled to be published in September of 2009.

Bill Cole is a prolific author with over 400 published articles worldwide. Bill's book The Mental Game of Golf will be published June of 2009. His book The Mental Game of Tennis is being revised and expanded and will be published July of 2009. He was named the golf psychology columnist for Four Corners Golf Magazine in 2009.

For more information, or to schedule a media interview, please contact:
Bill Cole, MS, MA
Founder and CEO
William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

Jesse Gillespie

News Release: May 1, 2009 - San Jose, California William B. Cole Consultants announces the signing of Bill Cole, MS, MA as the Mental Game Coach for Professional MMA fighter Jesse Gillespie.

Bill Cole, MS, MA, CEO of William B. Cole Consultants, will be providing a complete mental training program for Gillespie, including coaching in the office, in the gym and at the arena the day of the fight. Cole will be working with Gillespie on virtually a daily basis to prepare him for his fight on May 30 in San Francisco, CA at the Awakening, the World Combat Sports Challenge (WCSC) MMA event, the WCSC California State MMA Middleweight Title. Over 5,000 people are expected to attend this event.

Jesse Gillespie is a former US Marine (who served in Bosnia/Kosovo) and a current Full-Time Law Enforcement Officer. Jesse has been fighting for three years and has fought around the world for the WKA, USMF, IFMA, MTIA and Strikeforce. Jesse was a Silver Medalist at the 2007 Police Olympics for Boxing. In 2008, Jesse was also selected as a member of the US National Muay Thai Team, where he was a Bronze Medalist in the Light Heavyweight Division at the 2008 World Muay Thai Championships in Busan South Korea. Originally a "Striker", Jesse has made the transition to MMA in the last year and most recently fought and won for Strike Force in the televised event at The Playboy Mansion.

Bill Cole, with over 30 years in sports psychology, research and mental game coaching, has been a mental game coach in over 55 sports. In golf he has coached players who have completed on both the men's and women's pro tours, in the World Junior Golf Championships and in the US Open Championships. One of his players finished in the top 10 on the 2008 Duramed Futures Tour.

For more information, or to schedule a media interview, please contact:

Bill Cole, MS, MA
Founder and CEO
William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

News Release: July 22, 2008 - San Jose, California
William B. Cole Consultants announces that the company founder and CEO Bill Cole, MS, MA has signed an agreement to be the new golf psychology columnist for Four Corners Golf Magazine.

The magazine is a new glossy, full-size offering in the golf publishing space, covering all aspects of golf in the southwest US, with a national flair as well.

In this capacity Bill will be writing about the mental factors of golf, such as concentration, the zone, mental readiness, mental toughness, the psychology of putting, mental readiness strategies, mental learning strategies for lesson-taking, stress control, how to create a winning mind set in golf, the art of self-coaching in golf and how to compete more effectively.

Bill has been under a sports psychology coaching contract with one of the world's top 50 golf coaches, Joe Thiel, who coaches many top-ranked men and women Golf Tour pros. Joe is also the Head Golf Coach for Mizuno Golf worldwide. The Joe Thiel Worldwide Golf Academies operate in Olympia Washington, Palm Springs, CA, Japan and Korea. We coach Joe to coach his players on their mental games and write the golf psychology curriculum for his golf academies. Joe started Se Ri Pak, the youngest woman ever to win the US Open Women's Golf Championships in her rookie year, 1998. She has been in the top ranks since. Joe also coaches Nationwide Pro Tour player Brock Mackenzie and his sister Paige Mackenzie, an upcoming star on the LPGA Pro Tour.

William B. Cole Consultants founder and CEO Bill Cole, MS, MA is an internationally and nationally recognized peak performance mind coach. He is a Wall Of Fame Honoree, a Hall Of Fame athlete and coach, an award-winning scholar-athlete and has coached at the highest levels of major-league pro sports, big-time college athletics and corporate America. Bill is the author of a published book and over 300 articles that have appeared around the world. Bill is the author of the golf book The Mental Game of Golf: Peak Performance Mind Tools. That work can be purchased here:

http://www.sportspsychologycoaching.com/
products/ ereportMentalGameOfGolf.html

Bill is also the Founder and President of The International Mental Game Coaching Association (IMGCA), the worldwide leader in mental game information and membership. The IMGCA has hundreds of informative success articles for kids, parents, athletes and coaches. You can visit the IMGCA at: www.mentalgamecoaching.com

News Release: May 17, 2008 - Buffalo, New York
Bill Cole Inducted Into The Buffalo Tennis Hall of Fame

Young Bill Cole playing tennis

On May 17, 2008 I was honored to be inducted into the Buffalo Tennis Hall of Fame. In the late 70's I was one of the top players in western New York State. I won the largest doubles championship, numerous other titles, won six conference championships in college, won money in pro events, played on television twice, faced some very big names, and then discovered I had no talent to continue! Actually, after playing some tour stars I realized they are such a special breed to be able to make a living at playing, so I redoubled my focus into teaching and coaching, and have been very fulfilled since. Yes, that photo from my playing days is me, but with lots more hair!
--Bill Cole

This is the summary from the Buffalo Tennis Hall of Fame:

Bill Cole's Playing Career

Bill Cole won a major Western New York singles or doubles tennis championship at every level of competition--in the juniors, in college, in open play, and in professional events. He reached five championship finals in the biggest Western New York Open Doubles Tennis Championships and was a winner or finalist in 25 career tennis events over a high-profile 14-year Western New York and Canadian playing career. He won money in professional events in Canada and the United States, playing on television twice and playing against some of the biggest names in pro tennis.

Highlights:

Bill Cole won his first tennis championship at age 10.
Won major Boys 18 singles and doubles championships in Erie County.
Was a two-year undefeated #1-#2 singles player in High School.
Won two ECIC High School Conference team titles.
Was a finalist in the AA Singles Sectional High School Championships at #1 Singles.
Played #1 singles at the University of Buffalo for two years.
Reached one Final, one Semi-Final and one Quarter-Final in the New York State Collegiate Championships.
Won six Conference titles in college.
Reached four finals in the biggest Western New York Open Tennis Championships--the MUNYS.
Won the MUNY Men's Doubles title in 1977.
Finalist in the largest Professional Indoor Singles Tournament in Western New York in 1978, the $7500 Ned Phillips Memorial, and won the Ned Phillips Memorial Men's Professional Doubles title in 1979.
He represented Western New York in the 1977 National Public Parks Singles and Doubles Championships in St. Louis, Missouri.

Bill Cole's Teaching and Coaching Career

Bill Cole has coached and taught at the highest levels of tennis:

On the ATP Men's Professional Tennis Tour and the WTA Women's Professional Tennis Tour -- in the United States and in Europe, including Wimbledon, the US Open and Davis Cup.
Sport Psychology Coach for the Israeli Davis Cup Team.
NCAA Division I Head Coach at two west-coast universities.
On the United States National Junior Circuit.
Owner of his own California tennis school.

Highlights:

He's an internationally-recognized sport psychology expert, an award-winning scholar-athlete and a Williamsville Central Schools Wall of Fame Honoree.
His students have won over 20 National and International Championships and have earned hundreds of rankings, honors and tournament titles in every conceivable age level, section and division across the United States and internationally.
Bill has coached eight National Champions.
His players have earned 22 top-ten United States National Rankings, 34 #1 USTA Sectional Rankings, 77 Top-Ten USTA Sectional Rankings and 158 USTA Sectional Rankings.
He's coached players to 11 California State Championships. He's coached a player to a "four USTA National Titles Grand Slam" -- one US National Doubles Championship on every surface -- and a #1 United States National Senior Doubles Ranking.
His professional players have had ATP Pro Tour career wins over many of the biggest names in tennis: Pete Sampras, Marat Safin, Andy Roddick, Gustavo Kuerten, Michael Chang and Tim Henman.
Bill was Mental Game Coach for Harel Levy, when he was ranked #278 in the world, and helped him achieve a career high ATP Pro Tour world ranking of #30 in 2001.
Harel won $210,000 playing Marat Safin in the Championship Singles Final of the Canadian Open.
Bill is a sport psychology researcher, an author of 330-plus published articles on coaching and peak performance, wrote the book The Mental Game of Tennis, and was a columnist and west-coast correspondent for Inside Tennis magazine.
Founder and President of the International Mental Game Coaching Association.

News Release: April 16, 2008 - Silicon Valley, California, William B. Cole Consultants announces TMG-brand merchandise line to the public.

Bill Cole, MS, MA, Founder and CEO of William B. Cole Consultants today announced the unveiling of the exciting new merchandise line of TMG brand products, from William B. Cole Consultants and the International Mental Game Coaching Association (IMGCA). Mr. Cole is also the Founder and President of the IMGCA.

TMG is the global brand that signifies excellence in mind, body and spirit in learning, coaching and performance, in sports, business and life. TMG stands for The Mental Game. TMG helps people achieve more of their potential.

The TMG line offers 100% cotton men's and women's T-shirts in white, featuring the TMG logo with the word "SPORTS" or the name of a specific sport or activity below the logo. Men's sizes are M, L, XL, and XXL and women's tailored fit sizes are S, M, L and XL. The TMG hat line features the TMG logo embroidered on a low profile baseball cap.

The TMG line can be ordered with a number of captioned lines below the distinctive TMG logo:

SPORTS, TENNIS, GOLF, BASEBALL, SOCCER, BUSINESS, HOLLYWOOD, ARCHERY, BADMINTON, BOWLING, BOXING, CYCLING, FIGURE SKATING, GYMNASTICS, HOCKEY, LACROSSE, LIFE, MARTIAL ARTS, RACING, SALES, SHOOTING, SKIING, SOFTBALL, SWIMMING, VOLLEYBALL, and WRESTLING.

The TMG line will also be featured and sold on the Hollywood TV pilot, The Mental Game.

For more information, to purchase TMG-branded products, or to schedule a media interview, please contact:

Bill Cole, MS, MA
Founder and CEO
William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

News Release: April 14, 2008 - Silicon Valley, California, William B. Cole Consultants announces spin-off initiatives around the reality TV pilot, "The Mental Game".

Bill Cole, MS, MA, the Co-Creator, Producer and Host of the TV pilot The Mental Game today announced sweeping new initiatives that will support, enhance and expand the theme, brand and focus of The Mental Game television program. This interactive reality television show goes inside the mental game of virtually everyone in sports, business and life.

These new initiatives are now under development, and will be integral to the vision of the television show, said John Cole, the show's Co-Creator and Producer. The new projects include:

Mental Game TV™
Mental Game Television™
Mental Game Network™
Mental Game Broadcasting™
Mental Game Entertainment Network™
The Mental Game Minute™
The Mental Game Moment™

Bill Cole and John Cole also described three new web sites that will be created in conjunction with the TV show:

www.MentalGameU.com
www.MentalGameUniversity.com
www.MentalGameCollege.com

Each web site will support, enhance and expand on the focus of the TV show The Mental Game.

For more information, or to schedule a media interview, please contact:

Bill Cole, MS, MA
Founder and CEO
William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

News Release: January 11, 2008 - Hollywood California, RampItUp Productions announces it is now accepting talent-submissions for their 2008 television pilot.

The company has begun casting and is now accepting non-union talent submissions for the reality TV pilot, "The Mental Game", (TMG). The pilot is an innovative program focusing on the mental game of sports, business and life. The show will focus on how people learn, perform and achieve greatness.

Bill Cole, MS, MA, the show's creator and host says, "Paradoxically, the mind is the last frontier of study and control in anything we do. Top achievers and performers know that mind power is what separates them from the rest of the field and catapults them into the winner's circle. A strong mental game is the potent magic behind overcoming the inevitable mental and emotional obstacles that everyone faces in their quest for success in learning, performing and achieving".

This interactive reality television show goes inside the mental game of virtually everyone in sports, business and life. A large percentage of casting will focus on athletes involved in their day-to-day sport experience and will also include coaches, officials, agents, managers, trainers, team owners, fans and the parents of these accomplished athletes to discover how they approach their sport experience from a mental perspective and how it relates to their everyday life. The show will examine the mental and emotional highs and lows of all athletic participants at every level including youth, collegiate, amateur, pro, Olympic and even the weekend warrior.

If you are an elite athlete, a weekend warrior or you know someone who has an amazing story to tell about their personal sport experience and life accomplishments then send storyline / bio / reel along with contact information to:

Media Public Relations

Bill Cole, MS, MA
Sports Psychology Coaching
19925 Stevens Creek Blvd., Suite 100, Cupertino, CA 95014-2358
Voice 408-725-7191 • Toll Free 888-445-0291 • Fax 408-298-9525
Bill@SportsPsychologyCoaching.com • www.SportsPsychologyCoaching.com

Copyright © 2008-2011 Bill Cole. All rights reserved.

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