Bill Cole, MS, MA, has been a leader in the field of sport
psychology for over 30 years, as a scholar, researcher, writer,
teacher, coach, athlete, trainer, speaker and consultant. He is
a thought leader and expert in the worlds of peak performance, coaching
and the mental game.
Bill is an internationally and nationally recognized authority on
peak performance and coaching. An award-winning scholar-athlete,
he has coached at the highest levels of Olympic, major-league pro
sports and big-time college athletics. A multiple Hall-Of-Fame honoree
as an athlete, coach and school alumnus, he is an in-the-trenches
coach and consultant and is the creator and developer of many leading-edge
workshops, seminars and training programs.
Bill's imaginative, visionary work has been profiled hundreds of
times in both the electronic and print media, ranging from MSNBC.com,
Success Magazine, HuffPost Live TV show, The BBC, KGO radio, KNBR
radio, NBC TV, SB Nation, INC. magazine, Prevention magazine, Chief
Learning Officer magazine, The Coaching Edge, The Performance Menu,
The Journal of Health & Athletic Excellence, The Washington Post,
Corporate & Incentive Travel magazine, Golf Magazine, The San Francisco
Examiner and Chronicle, Yahoo! Sports, The San Jose Mercury News,
The Denver Post, The Detroit News, The Buffalo News, Tennis Magazine,
Runner's World, Fitness Magazine, Presentations Magazine, Professionally
Speaking Magazine, California Job Journal, Corporate Training Magazine,
American Society For Quality Newsletter, Straights Times Newspaper
(Singapore) to Sirius Radio and many more.
He consults, coaches and speaks from a wide and deep background
as a high achiever across many disciplines. He has achieved excellence
in these arenas:
- World-Class ATP Pro Tennis Tour Sports Psychology Coach
- Two-Sport National-Level Athlete and Professional Athlete
- Founder and President of an International Coaching Association
- Professional Speaker and Trainer
- Published Book Author and Author of Over 360+ Articles
- Award-Winning Scholar and Academician
- Numerous Awards And Honors
Known as the Mental Game Coach, Bill has traveled the world
coaching high performers in pressure-cooker sports situations as
varied as the Baseball College World Series, Wimbledon, the US Open
and Davis Cup.
A prolific author, Bill has published training manuals, assessment
instruments and audio products on sports psychology, peak performance,
motivation, self-development, the paradox of success, mental toughness,
team-building, leadership, achievement, mental training, coaching
and other topics, in addition to the book Tennis The Mental
A professional speaker, seminar leader and workshop leader for over
30 years, Bill Cole has spoken to a wide variety of audiences. He's
an engaging, warm speaker and master storyteller. He was a member
of the Board Of Directors of The National Speakers Association (Northern
California) for two years.
Bill has been one of the most innovative writers
and practitioners of the mental game of sports since the mid 1970's.
Playing Experience: Amateur, College And Professional
Bill competed at the national level in tennis and badminton. He
reached the quarter-finals of the first US Intercollegiate Badminton
Doubles Championships. He was a #1 high school tennis team player
and #1 college tennis team player, won six Conference titles in
college, and played in hundreds of competitive events over a career
of 15 years. He was winner or finalist in 25 tennis tournaments
and played professional tennis in the 1970's. In 1981, he posted
a win over Steve Denton, who went on to become the fastest server
(130 mph) in pro tennis history. He played the #1 pro tennis player
in the world eyeball-to-eyeball in 1983 and lived to tell about
it. As a kid, Bill was an All-Star Little-League baseball pitcher.
He was inducted into the Buffalo Tennis Hall of Fame in May 2008.
Academic Background And Training In Sports Psychology
Bill earned a Bachelor of Science in sport psychology in 1978 from
The State University Of New York at Buffalo. As an undergraduate,
he was awarded the Albert Zeigler Award for academic excellence.
As a graduating senior (Cum laude honors), he won the prestigious
Clifford R. Furnas Award as a University Scholar-Athlete.
He holds a Master of Science in physical education with specialization
in sport psychology from California State University-Fullerton.
He graduated in 1986, and, in his last year, was inducted into Psi
Chi, The National Honor Society In Psychology. He holds a Master
Of Arts In Counseling Psychology from Santa Clara University in
northern California. Bill completed his first Masters degree under
one of the top sport psychology consultants working in the world
today, Dr. Ken Ravizza, author of the best-selling sports psychology
book, Heads Up Baseball.
For 15 years Bill was on the faculty of four colleges and universities
across the U.S., as a teacher educator, master teacher, stress management
specialist, human development specialist and physical education
specialist. He holds a Lifetime Teaching Credential In Physical
Education in California. He has also received training in clinical
and medical hypnosis and in counseling psychology.
Bill has had experience as a counselor at the college and high school
levels, as a psychiatric recreation leader at a state mental hospital
and as a psychotherapist in the outpatient division of a large mental
The Mental Game Of Tennis Expert
Bill's book, The Mental Game of Tennis, will be re-published,
as a revised and updated edition, in 2008. This is the culmination
of hundreds of interviews with world-class tennis pros, thousands
of hours of coaching with players at all levels and countless hours
of research into the sports psychology of tennis.
Bill's articles on sports psychology or features about his work
have been published hundreds of times, including in major outlets
like The Amherst Bee, The Woodlands Villager, The Woodlands Trails,
The East Hampton Star, The USPTA NORCAL newsletter, The Tyler College
Bulletin, Inside Tennis Magazine, Inside Tennis / Racquets Magazine,
and Inside Racquetball Magazine.
International And National Clientele
He consults with athletes, parents and coaches from all around
the United States and the world. Clients speak to him regularly
by phone from Germany, England, Australia, China, Hong Kong and
Mexico. He has provided sports psychology coaching services for
individuals and/or teams in over 65 sports, plus dance, music, bridge,
poker and blackjack at the youth, amateur, high school, college,
and professional levels.
His clients have achieved sustainable successes at multiple levels.
They have earned hundreds of rankings and honors, including State
Championships, Sectional Championships, National Championships and
International Professional Championships. They have achieved distinction
as members of High School and College sports teams, and have won
countless league and division championship titles.
Bill has provided sports psychology coaching and consulting in these
Artistic Roller Skating
Dirt Bike Racing
Fitness & Weight Training
Ice Figure Skating
Long Distance Biking
Slot Car Racing
Sports Guiding For The Blind
Track And Field
He has taught, coached and consulted with athletes
from the ages of 6 to 75. He's worked with beginners, junior-high,
high school, college, amateur, elite and international pro athletes.
To give you an example of the caliber of Bill's clients, he has
been Mental Training Coach to a top ten world junior water-skier
from Mexico, a top-ranked junior figure skater from Australia, a
top-30 world ranked tennis pro from Israel, a winner of the Pan-American
water skiing championships, a pro water skier, numerous college
golfers, a junior golfer who played in the World Golf Championships,
a pro golfer, High School quarterbacks and pitchers and England's
number one female mixed martial arts competitor.
Bill has been Mental Training Coach to numerous
College All-Americans in multiple sports, including baseball players
who have been drafted by seven major-league Baseball Teams
the Texas Rangers, the Atlanta Braves, the St. Louis Cardinals,
the Pittsburgh Pirates, the Arizona Diamondbacks, the Oakland Athletics
and the Los Angeles Dodgers.
Bill provided sport psychology coaching for five Stanford collegiate
baseball players who captured professional baseball contracts with
major league pro teams with an average contract salary and bonus
of $800,000. One player achieved a signing bonus of $1 million.
In the sport of tennis alone, Bill's students have earned hundreds
of rankings, honors and tournament titles in every conceivable age
level and division in four sections across the United States and
internationally. He has coached seven National Champions. Among
Bill's client achievements:
- Over 20 National And International Championships.
- 11 California State Championships.
- 34 United States National Rankings.
- 22 Top-Ten United States National Rankings.
- 32 #1 USTA Sectional Rankings.
- 70 Top-Ten USTA Sectional Rankings.
- 148 USTA Sectional Rankings in the East, Texas, Southern California
and Northern California.
Sports Psychology Coach At Stanford University, Where The Baseball
Team Was Ranked #1 In The United States
A few years ago Bill was hired as the sports
psychology coach for the Stanford University baseball team, and
they were very grateful for his efforts and assistance there:
Founder And President Of An International Coaching Association
Bill is also the Founder and President of The International Mental
Game Coaching Association (IMGCA), the leading worldwide organization
dedicated to advancing the research, development, professionalism
and growth of mental game coaching. In addition to IMGCA activities
such as conducting Mental Game Certification training, he is the
major contributor to the IMGCA website, which has valuable mental
game information including hundreds of informative success articles
for kids, parents, athletes and coaches. You can visit the IMGCA
International Coaching Experience
The Israeli Davis Cup Team had Bill on staff
for three years as their Sport Psychology Coach. They said about
his work, "Bill is a master mental game coach. He is one of the
top peak performance coaches on the Pro Tennis Tour." When Bill
worked closely with team #1 Harel Levy, Harel reached the finals
of the Canadian Open, winning over $211,000 in one week. Bill started
working with Harel when he was #278 in the world, and two years
later, he achieved a world ranking of #30, and a seed at Wimbledon.
In 2001 the team defeated Bulgaria to reach the final round in their
section, the best result in Israeli Davis Cup history. They also
had an important win over South Africa.
NCAA Division I Head Coach
As an NCAA Division I Head Coach at two west-coast
universities (San Jose State and Cal-State Fullerton), Bill's teams
competed against Stanford, Cal, Arizona, Pepperdine, Santa Barbara,
UCLA, USC, San Diego, UC-San Diego, Idaho, Montana, Purdue, Washington,
and many other national and regional powerhouse collegiate teams.
He's coached two Junior College All-Americans. His San Jose State
team reached a career high ranking of #8 in the NCAA Division I
Volvo Tennis Northwest Region.
Honors And Awards
Bill Cole has received four Who's Who honors, two Hall of Fame
honors and four academic awards.
- Who's Who in Professional Speaking
- International Who's Who of Professionals
- Who's Who in American Education
- Who's Who of Executives and Professionals
- Psi Chi, National Honor Society in Psychology
- The Albert Zeigler Award for Academic Excellence (as an undergraduate)
- The Clifford R. Furnas University Scholar-Athlete Award (as
a graduating senior)
- Winner of the 2003 Distinguished Alumni/Wall Of Fame Award
as an Outstanding Graduate of the Williamsville Central School
- Inducted into the Buffalo, New York Tennis Hall of Fame.
Mental Game Coaching Services Offered Through William B. Cole Consultants
Bill Cole founded William B. Cole Consultants, a company that offers
coaching, training and speaking services in a broad range of fields.
In addition to his sports psychology and coaching experience, his
multifaceted career has taken him into the worlds of psychotherapy,
education, business, politics, journalism, writing, music, the media
and entertainment. Learn more about Bill Cole and the other services
he offers at the William
B. Cole Consultants website.
- The International Society of Sports Psychology
- The International Mental Game Coaching Association (Founder
- The International Society of Mental Training and Excellence
- The International Stress Management Association
- The United States Professional Tennis Association
- The American College of Sports Medicine
Bill Cole In TV, Film & Radio
Learn about Bill Cole's
experience in TV, film and radio as creator, writer, producer,
guest expert and host.
Selected News Releases about Bill Cole:
February 19, 2014 - Bill Cole
was interviewed in Yahoo Sports for the article "Retiring Olympians'
toughest challenge: Finding something else to do", as an expert
on sport psychology.
March 8, 2013 - Bill Cole
is interviewed as a sport psychology coaching expert for Yahoo!
December 18, 2012 - Bill Cole
is interviewed as a sports psychology expert for BBC Magazine.
September 26, 2012 - Bill
Cole, MS, MA is interviewed on the HuffPost Live Television Show
as a sport psychology expert.
July 25, 2012 - Bill Cole
is interviewed as a sport psychology expert for New Yorker Magazine.
July 20, 2012 - Bill Cole
published an article as a sports psychology expert for EXACT Sports
Go Mental eJournal.
June 21, 2012 - Bill Cole
is the host on the new Mental Game Radio Show website.
November 23, 2011 - Bill Cole
is interviewed as a sport psychology consultant for The Coaching
Edge, the major sports coaching magazine in Great Britain.
July 26, 2011 - Bill Cole
is a radio show guest host in Atlanta.
July 26, 2011 - Bill Cole
speaks at Stanford University Fencing Camp.
July 1, 2011 - Bill Cole is
named as the Consulting Producer on the Hollywood film project The
May 8, 2011 - Bill Cole,
MS, MA is interviewed as a sport psychology consultant for The
MMA Digest, a major mixed martial arts web site for the sport.
June 12, 2010 - Bill Cole
prepares world class motorcycle racer and adventure rider Chris
Carr for the 7,000 mile Hoka Hey Motorcycle Challenge.
May 5, 2009 - Bill
Cole tapes television segment for The Discovery Channel.
May 4, 2009 - Bill Cole
announced as author of the mental training chapter in a new book
by an Olympic Gold medalist.
May 17, 2008 - Bill
Cole Inducted Into The Buffalo Tennis Hall of Fame.
See Press Releases for additional
news releases about Bill Cole.
|"There is nothing more fulfilling
for me than seeing my clients come full circle, to find the
mental power they always possessed, but never realized."
Bill Cole MS, MA
The Mental Game Coach
Bill Cole (center) pictured with Lior Mor (left) and Harel
Levy (right), members of the Israeli Davis Cup Team. Bill
was the Sport Psychology Coach for the team from 1999 to 2001.
Harel had just defeated the legendary Michael Chang in the
California Open to reach the finals. Harel went on to be ranked
as high as #30 in the world, with wins over many of the biggest
names in tennis: Pete Sampras, Marat Safin, Andy Roddick,
Gustavo Kuerten and Tim Henman.