Sports Psychology Coaching

Clients & Testimonials

Testimonials

"Bill is a very talented and deeply-knowledgeable mental game coach. His ability to help our players stay motivated, focused and on-track is just excellent. Bill really takes the time to understand people, to listen and to figure out what each person needs to achieve and excel. He has crafted a comprehensive mental game peak performance program for us, as a mental game advisor to individual players and team mental game coach for team practice sessions. He is a master mental game coach. He is one of the top peak performance coaches on the Pro Tennis Tour. More players on the pro tour could use his help."

Israeli Davis Cup Team

"... an authority on sports psychology... He is one of the top peak performance coaches in the country...Bill's peak performance system helped us tremendously in our march to reach the finals of the College World Series."
Stanford University Baseball Team

"Here's a mental toughness course with the right motives. Cole can repair your attitude."
Jody Meacham, Venture Editor
San Jose Mercury News

"For the past 10 years I have been in the motorcycle training business, educating more than 6,000 riders. In addition to my training school I have also been actively engaged in motorcycle road racing and long distance motorcycle competitions. I was extremely fortunate to get involved with Bill Cole, and his IMGCA certification training program. Bill's program has helped me immensely in all facets of my life. His extensive business experience was invaluable in helping me grow my business and secure more sponsorships for my motorcycle adventures. His mental game techniques have helped me to become a better motorcycle rider. I have discovered that I am much more prepared mentally, which translates to a better performance on the track. Along with his guidance I have become a better educator myself. I simply do not have the words to express my gratitude to Bill for his guidance, and I would not hesitate to recommend him to any athlete who is looking for that performance edge."

Chris Carr
www.TwoWheelAdventures.com
Chris Carr put Buell Motorcycles in the world record book by riding from Key West, Florida to Prudhoe Bay, Alaska in 8 days, and in 2008 the same itinerary in 106 hours. He is the author of the book "Street Riding Secrets". In 2010 Harley Davidson USA asked Chris to be the first person to ride the brand new XR1200X, in the 7,000 mile Hoka Hey Challenge motorcycle rally, which started in Key West, Florida and finished in Homer, Alaska.

Chris Carr, left, with the owner of Harley-Davidson Motorcycles, Bill Davidson, far right.

Chris Carr leans into a curve in competition. Chris took sixth place at Daytona International Speedway in March 2010.

"Working with mental game coach Bill Cole was a life-changing experience. Bill helped me tremendously with my mental game. Fighting might be one of the ultimate mental sports. Bill showed me how to access my mental toughness in training and in competition. His mental game coaching system allowed me to access my greatness from within, unleashing incredible powers of focus and athleticism. His mental training program helped me win world championships.

Bill helped me understand myself more as a person and an athlete, which helped me navigate the stressful training period before my world championship fight. He taught me the finer points of the zone, and how to enter it, and stay in it. He is exceptionally calm and straightforward. He was very patient in understanding what I go through before and during a fight, and he came up with mental strategies to deal with everything I needed.

He was excellent at grounding and focusing the chaos that can come into my mind. I especially found him helpful in giving me mental techniques which helped to keep my mind focused. It was great to have something solid, positive and productive to focus on. As a very physical person I tend to function and perform better when I have asks to set my energy into, especially my nervous energy. I found that the techniques he gave me were perfect for coping with the pre-competition jitters. They helped me gain a focused rational mind more easily rather than riding the wave of my emotions and nerves as I used to do. This in turn set the stage for the experience of "The Zone." And I know that each and everyone of us, if we could, would live in The Zone. It is the perfect place to be. You feel no self-doubt. You experience feelings of perfect balance and complete power, effortlessly. You are aware of everything yet you're fixated on nothing. It is a long list of dichotomies.

Bill was also very good at reminding me about mental strategies and approaches I already knew. This especially resonated with me because I believe we all have innate powers of strength, focus and wisdom, which we sometimes forget, that need to be woken up. Bill certainly helped me to waken my "sleeping giant." I want to thank Bill so much for all his expert mental game assistance! It is wonderful to have him as part of Team Miriam ."

Miriam Nakamoto, four-time world kickboxing champion. She became the first U.S. woman in history to hold the WBC Muay Thai World title.

Four-time World Kickboxing Champion Miriam Nakamoto, after winning the WBC World Kickboxing Championship, in China, becoming the first U.S. woman to hold the WBC Muay Thai World title, and her Mental Game Coach, Bill Cole, MS, MA.

The WBC World Kickboxing Championship belt Miriam won in her title fight in China.

"I am so grateful that I found Bill Cole!

I had just a few short months to go before grading for my black belt in kempo jujutsu. I was at my wit’s end with my training. I knew that I needed something drastic to pull myself out of the slump I had fallen into. I suffered from constant choking-the kind that was paralyzing my performance. I was really entertaining thoughts of quitting. I took the ‘mental game of sports assessment’ on Bill’s website and realized that my underlying problem was that I didn’t really have a “mental game” at all. Right then and there, I made the decision to do coaching with him- and I am so glad I did.

Bill helped me put together a plan of action that got me out of my slump and back on track in martial arts. He made his techniques easily accessible to my style of learning. He frequently drew parallels between other areas of success in my life that I had missed.

Because of the sessions we did together, I performed VERY well at my black belt grading. As we say in my dojo, “Mizu no kokoro”, which means heart and mind like water. I am no longer under the trance of negative, rigid thinking about my sports performance. I have a newfound awareness and fluidity of thinking about myself as an athlete.

I now have a strong mental game and I am looking forward to future success in my sport.

Domo arigato. Many, many thanks to you Bill!"

Brandi L.
Kempo Jujitsu Practitioner-Black Belt
Denver, Colorado

"MMA is a very mental sport, particularly once you step into the ring. In a contest, the importance of the mental component might be well over 80-90%. A fighter needs strong reserves of mental toughness, focus and the will to win.

My MMA coach and I realized I needed to raise the level of my mental game, so he found the best trainers, coaches and consultants around to work with me so I could prepare optimally for my televised fight coming up in three weeks.

For mental training, he called Bill Cole, The Mental Game Coach. I can't thank Bill enough for all his help.

The mental game training I did with Bill Cole on my mental preparation was an important part of my overall training program for my win (second round TKO) at The Awakening, the World Combat Sports Challenge (WCSC) MMA event in San Francisco. I won the WCSC California State MMA Middleweight Title in front of a crowd of over 5,000 people.

Bill went to work with me right away. I worked with him almost daily over that time. He coached me on simple and easy to use mind techniques I could apply right in the gym, at home, in the locker room before the fight, on the walk into the arena and even once my foot hit the canvas.

Just as you need to be dedicated in the gym, in running, in eating right, and in training all aspects of the MMA game, you need to cover all the bases by training your mind. A fighter can lose the contest before they even step foot into the cage or the ring. They can defeat themselves mentally before the contest even begins. Ignoring the mental game is old school now for anyone who wants to excel at the fight game.

Just like you train your standup game, your wrestling, or your Jiu Jitsu, you need to train your mind. Mental game training is an area that many fighters talk about as being important, but few know how to train for, other than working with intensity and dedication in the gym. Having a strong work ethic will get you to a certain level of mental toughness and confidence, but the mental game is far more than that. A well-prepared fighter needs focus, relaxation under pressure, killer instinct, control over his thoughts, and control over his emotions. Bill helped me take all these things to the next level in my game.

Now I have a focused and extremely effective pre-event mental readiness system that gets my mind, body and spirit ready to fight. He helped me bring out the mental toughness and focus I needed to achieve greatness in a pressure situation.

MMA is very much a mental game. Bill is an indispensable part of my training arsenal. If you want to see what improving your mental game can do for you as a fighter, I strongly suggest you give Bill a call. He is a great investment."

Jesse Gillespie
Winner of the WCSC California State MMA Professional Middleweight Title

Bill Cole, MS, MA and Jesse Gillespie, with Jesse wearing the Championship Belt, just after winning the WCSC California State Professional MMA Middleweight Title, in San Francisco, CA, May 30, 2009.

"I was already very successful in junior tennis. I have been ranked #1 in the 14's and 16's in singles and doubles in Northern California, and top twenty in the nation. I won the San Diego Boys 14's National Open Singles and Doubles and took third place in the Boys 16's Copper Bowl Singles. I wanted to not only be able to maintain the rankings I had achieved to date, but to continue to steadily improve. The pressure is even greater once you are a top-ranked player, and I wanted to know how to handle that pressure better.

We researched the top sports psychologists and mental training coaches and discovered that Bill Cole had been the mental game coach to professional players who have had wins over Pete Sampras, Andy Roddick, Marat Safin, Michael Chang and world #4, Tim Henman. Bill also had been an NCAA Division I College Head Coach in tennis, the Sports Psychology Coach for the Israeli Davis Cup Team, and had coached in the US and Europe on the ATP Tour.

I took his on-line mental game assessment and communicated with him, and very quickly our family hired Bill. Ever since, he has been helping us navigate the competitive world of junior tennis at the sectional and national levels.

In just our first mental training session, I learned a huge amount about the mental game and what I needed to do to perform to my top abilities in competition. Since then, Bill has been an integral part of our tennis training team. My Mom and Dad and I work with him at his office, on the phone, at tournaments and on the lesson court. Bill taught me about the psychology of match preparation, concentration, how to really relax in close matches (even when it seemed impossible to do so), to stay focused, to analyze and solve problems on the court, mental toughness, confidence and my ability to get into the zone.

Bill's techniques in the mental game are extremely powerful and easy to learn. These techniques take effect immediately. I was able to use all the techniques right away, and my game improved a lot. I have been using the techniques in matches and the results have shown already. I was able to stay calm, focused, and relaxed under pressure. Bill has helped my tennis game a lot through mental game coaching.

If you suspect that improving your mental approach to your tennis is the missing link in your game, you are probably right. Bill is a specialist in the mental part of tennis, in addition to having been a very successful teaching pro, and top competitor himself. His insights and knowledge about the upper levels of competitive tennis are amazing. The mental training system he taught me for reaching my inner excellence continues to be very powerful. I use what he teaches me every day, in practices, and in matches. If you want to take your game to the next level, I strongly suggest you call Bill."

Jaya Billa
Sacramento, California

#1 in Boys 14's and 16's singles in Northern California
#1 in Boys 14's and 16's doubles in Northern California
#20 in Boys 14's National singles
#80 in Boys 16's National singles

Won San Diego Boys 14's National Open Singles
3rd place in Boys 16's Copper Bowl Singles
5th place in Boys 16's Sectional 2008 Singles

Boys 16's Doubles Sectionals 2008, 2009
Long Beach 14's National Open Doubles
Boys 16's National Open Doubles Finalist 2009
Boys 16's National Open Doubles 4th place 2009


Jaya Billa
#1-ranked Junior Tennis Player, Northern California
Sacramento, California

"I had a great day with Bill. I think it will really help me stay focused in matches. I took his mental game assessment, and there are definitely some areas I wanted to work on, and improve on. I think his method of centering will really help me stay focused during matches. So thank you so much! I had a fantastic time!"

Cami Runnalls
Coto De Caza, California

Cami Runnalls was a ranked junior in Northern California and won the Northern California doubles tennis sectionals in High School. She won the 4.5 United States Tennis Association sectionals in southern California and now competes at the 5.0 and 5.5 level in women's doubles.

"I just wanted to thank Bill for improving my mental game. I learned a lot of techniques I've never known before. My favorite technique was 'See The Blue'. I realized that when I used that technique my serves stopped hitting the net. Bill also taught me the Roger Federer 'Keep Your Head Still' technique. That helped me connect with the ball dead center more. Before I started working with Bill I would always pull my head up too early on shots, and I was really surprised to learn how long you could keep your head still before the opponent's ball came back to you. I also got a lot out of the technique called Rise-Peak-Fall. I never noticed that most of my balls that I hit were on the peak-I always thought I was hitting balls on the rise, but this drill taught me to watch the ball a lot better, and to be aware if I'm hitting on the rise, peak or fall. I learned a lot from Bill, and I'm glad I was able to receive coaching from him."

Ashvin Soin
Saratoga, California

Ashvin Soin was a ranked junior in Northern California, won three California State Tennis Championships in the Gar Glenny Cup and played at the national level as a junior and adult. He now competes at the 5.0 in Open levels in singles and doubles.

"The sport that I strive to be the best at is breakaway rodeo roping. I have been riding horses and have been involved with rodeo most of my life. The majority of my success came in the early 90's. I have been ranked, in and out of the top fifteen and runner-up in the Championships.

Since then I have struggled with having a good horse and making practice a priority. These two things led to more problems that saw my confidence slowly erode to "full-on" choking and mental game issues that made me consider giving up my lifetime hobby and dreams. In a last-ditch effort I did some searching and found Bill Cole, The Mental Game Coach. The skills, optimism, hope, and techniques that he has taught me have changed my life.

I am enjoying the new mental and physical techniques and the marked improvement in my overall game. It's so fun to have new and promising thoughts in my head. This spring brings the new rodeo season and with Bill's guidance I have confidence that it will be the best I've had in 20 years.

If you are doubting yourself, if you have lost confidence, and if you are wondering how you can possibly get it back, I strongly suggest you call Bill and speak with him – today. Bill is compassionate, understanding, non-judgmental, insightful and easy to talk with. He cares about his clients. He helped me believe in myself – and he can help you believe too."

Niki Greenwood
Breakaway Rodeo Roper
Caldwell, Idaho

"Coach Bill has the winning blueprint to help you feel more confident, polished and prepared in any speaking or performing situation. His energetic and witty approach makes learning fun. It's obvious he loves what he does and he's the best at it."
Nancy Pristine, author of the books The Zen Of Tennis and The Victory Dance: Placing Yourself in the Winner's Circle

"I asked mental coach Bill Cole to come to our Stanford University Fencing Camp to introduce our young fencers to the world of sports psychology. Anyone who has ever fenced knows how mental our sport is, so I was glad to have someone with Bill's level of expertise speak to us. He conducted a terrific program entitled "The Mental Game Of Fencing".

The Stanford Fencing Camp is sponsored by the Stanford University Varsity Fencing Team. Over many years our camp has introduced many youngsters to the Olympic sport of fencing. This year we had a group of Korean high school age fencers and some U. S. fencers attending. Here are a few comments they made about his program:

I strongly agree with these young fencers. Bill has a unique ability to quickly connect with young athletes and teach mental training strategies that are relevant and that really make an impact on them. He told instructional stories that hit home, and gave practical mental tips that they could understand and use right away.

Bill taught our fencers about the zone, mental readiness, concentration, stress control, relaxation, breath control, rituals, mental toughness and how to become adept at self-regulation and self-coaching. I loved watching the kids soak it all up. Bill gave them a series of lecture-demonstration modules, taking questions as he went, and involving them with mental exercises, and then we got them in their fencing gear and took them through actual exercises that made the material come alive, as Bill coached them from a mental standpoint.

Our fencers loved learning about the mental game of fencing from Bill! He delivered exactly what I was hoping for. The fencers went away with a new appreciation of the world of mental training and are excited and motivated to continue exploring the mental dimension of our sport.

Bill Cole is a fantastic mental trainer, teacher, speaker and coach. I have heard sports psychologists speak about the mental approach before, but I have never seen someone present these concepts and techniques in such accessible, insightful, practical and enjoyable ways as Bill is able to do.

If you run a sports camp, sports school or sports academy you really need to have Bill come in and present this program to your athletes. It's awesome, and your athletes will thank you.

Lisa Milgram
Co-Head Coach
Stanford University Men's And Women's Fencing Teams
Stanford University Fencing Camp

"I realized that a strong mind can help an athlete improve. One can benefit from clearing the mind and emotions."
Raena Lee
Internationally Ranked Fencing Competitor
Seoul, Korea

"This workshop helped me have more confidence, and to fence better. From learning this material, I am now closer to reaching my goals. This is a very good program."
HyuNa Lee
Internationally Ranked Fencing Competitor
Seoul, Korea

"The most important thing I learned today was how breathing correctly can help us relax and perform in the zone. The mental imagery techniques were very helpful. I wish this workshop could have been longer."
Ethan Lo
Ranked Fencing Competitor
Palo Alto, CA

"I enjoyed today's program because Bill talked about things that should be common sense, but that are not practiced. Thank you!"
Chris Kim
Internationally Ranked Fencing Competitor
Seoul, Korea

"I liked how Bill spoke about his experiences as a competitor, and how he related his knowledge of sports psychology to our challenges."
Seo Hyun Kim
Internationally Ranked Fencing Competitor
Seoul, Korea

"I enjoyed this program because I learned how to breathe correctly to enhance my mental approach to fencing."
Michael Yoon
Nationally Ranked Fencing Competitor
Tilton School, New Hampshire

Clients

Some Of Our Valued Clients:

	Buck Enterprises of Louisiana Dancers and parents from the world-famous Butler-Fearon-O'Connor School of Irish Dance CSU-Fullerton Men's Golf Team CSU-Fullerton Women's Volleyball Team CSU-Long Beach Department of Psychology Dane Petchul Productions of Irvine de Clifford International Ltd. Erie Community College Expressions of Excellence IBM Sports Club Israeli Davis Cup Team Life Coaching Lifeline Presentations The Mance Group New York State Association For HPER Dr. John Piscopo Personal and Professional Coaches Association Raveneaux Country Club of Houston The San Francisco Group San Jose City College San Jose Leadership Council San Jose State University San Jose State Women's Golf team Saratoga-Cupertino Developmental Travel Baseball Team Saratoga High School Baseball Team Self-Leadership Seminars Sharon Heights Golf and Country Club Robert Shepardson and Associates Silicon Valley Health and Wellness Institute Stanford University Baseball Team Stanford University Fencing Camp State University of New York Joe Thiel World Wide Golf Schools Tyler College Too Hot To Handle® U.S. Sports Development, Inc. Erik Weihenmayer Western Career College WFDJ Consulting Sarah Will The Wright Choice www.mymalife.com Pat Yates Associates Yoriwa, Inc.
We have provided international coaching and consultation services for hundreds of individuals to help them become peak performers in their chosen fields. Some of these include:
	Young athletes College athletes Professional athletes Coaches Parents of athletes Dancers Teachers Consultants School administrators Media professionals

Bill has provided sports psychology coaching and consulting in over 65 sports.

Acrobatic Skydiving Alpine Skiing Artistic Roller Skating Badminton Baseball Basketball Blackjack Bowling Bridge Calf-roping/Rodeo Cricket Cycling Dance Dirt Bike Racing Distance Running Diving Downhill Skiing Equestrian Sports Extreme Sports Fencing Fitness & Weight Training Football Golf Gymnastics Hiking Hockey Ice Climbing

Ice Figure Skating Long Distance Biking Marathon Running Martial Arts Modern Pentathlon Motocross Mountain Biking Mountaineering Olympic Weightlifting Paragliding Racquetball Rock Climbing Rugby Running Skiing Slot Car Racing Soccer Sports Guiding For The Blind Squash Swimming Table Tennis Tennis Track And Field Triathlon Volleyball Water Polo Water Skiing Wrestling

He has taught, coached and consulted with athletes from the ages of 6 to 75. He's worked with beginners, junior-high, high school, college, amateur, elite and international pro athletes.

IMGCA Certification Testimonials

Through the International Mental Game Coaching Association (IMGCA), Bill Cole conducts courses of study for certifying Mental Game Practitioners at various levels. You can learn more about these certification courses at the IMGCA website. The following testimonials are related to those courses.

"I first heard about the excellent Bill Cole know-how from my coach Rodney King, so it was natural for me to check him out right away. Well, what can I say after JUST a couple of months of intensive coaching and the IMGCA education process? Simply brilliant stuff and outstanding overall approach!!! I immediately have been able to apply all the material in action, during special operations (police, military) training camps, and while coaching professional elite soccer players, and other world-class athletes. Moreover, the IMGCA message is getting spread here in Slovakia like wild fire, and now even pro elite coaches are starting to pay attention (based on awesome results which they see first hand in action every day). I am starting to work with these coaches as well. I once again highly recommend you contact Bill Cole and see first hand about his fantastic know how. It has been one of the best investments I have ever made. You can give a gift to yourself to reach your full potential! Go for it."

–Ing. Radek Sefcik
Level III IMGCA Certified Mental Game Master Coach

Ing. Radek Sefcik
Level III IMGCA Certified Mental Game Master Coach
Professional Special Operations Police / Military Coach
BJJ Brown Belt And Elite PCWA Coach
Slovakia
www.mentalcoach.sk

"My IMGCA mental game certification training program has taught me, among many other lessons, that everything I do and say as a coach and teacher influences the behavior of the young athletes I have been given the privilege to work with. With Bill Cole's expert guidance I have become a more effective leader, communicator and coach/teacher-his mentorship has proven to be invaluable in my quest to develop confidence, focus and mental discipline in the young football players I work with. And in developing these mental skills the players have improved their on-field performance, which has equated to more success as a team-and they have also begun to transfer these skills to other areas of their lives, such as academics and social relations. It has also provided me the tools to train other coaches to do the same with their players. As a result, I was asked to speak at a youth football coaches meeting, and have been asked to host a coaching clinic next spring. I have also been asked to speak to the coaches and players of a youth Lacrosse team, which tells me that IMGCA philosophies and mental training methods transcend any particular sport and can help both players and coaches develop skills and set and achieve goals that bring success both on an individual and team basis. I've never met a coach who denied the relationship between an athlete's mental approach and his/her performance in practice and competition, and I strongly encourage and recommend the IMGCA certification program as a means to teaching themselves, other coaches, and the athletes they work with how to put the two together. English philosopher Alfred North Whitehead once said that "education is the acquisition of the art of the utilization of knowledge". Whether you've been coaching for 20 years or have just begun, Bill Cole and IMGCA certification training can and will help you utilize cutting-edge mental game approaches and make you a better coach."

–Phil DuBois
Level I IMGCA Certified Mental Game Instructor
Former professional football player, NFL Washington Redskins
Longtime Youth Sports Coach
Springfield, Virginia
www.1standgoals.com

"I just wanted to let you know how pleased I am to have gone through the IMGCA Certification process with you. As a past professional athlete, I wish I would have been smart enough to realize the benefits of the mental game. I can't begin to tell you how much I have learned from you in our in-depth conversations. Your expertise in the subject I really believe is among the very best. Your program was very beneficial in that I wasn't just given a manual and told to fill it out as I see in some certification classes. I was very interested in the process of learning and implementing the mental game and you have done a fantastic job in covering all the bases. I know this certification will put me on the right path to be able to teach the skills necessary for my students to achieve higher success in reaching their ultimate dreams. Thanks again for all your help!"

–Billy Fritz
Level I IMGCA Certified Mental Game Instructor
Former Professional Golfer

"I undertook the training to broaden my knowledge of the mental game of 'Life'. I found the training and one to one coaching with Bill Cole to be absolutely without doubt excellent. I was able to gain a great understanding from our calls with Bill each week.

Bill is an expert in his field and can pitch the training at just the right level for each student... I found the website material and archives to provide endless material for reference and also to help formulate trainings for my clients. Without any hesitation if you are interested in learning about mental game coaching this is the place to be, stop your search now and get on to the programme."

–Alan Kane Dip K, APBP
Level I IMGCA Certified Mental Game Instructor
Pain Relief Clinic
Ireland
www.alankane.org

More Testimonials

"While playing high level competitions week in and week out, I found myself in need of help to develop a solid mental routine before, during and after my golf tournaments. Mr. Bill Cole has given me a great start on this journey.

I have only been working with Mr. Cole for a short period of time and I have seen immediate improvement in my mental game. We have worked on how to be more systematic in my preparation, and how to commit to sticking with my routine in my round. He has an ability to catch important points and sum up my performance in a very positive and helpful way. His notes are also very helpful to help me track my improvement.

I would highly recommend Mr. Bill Cole to athletes who want to improve their mental game."
Angel Sze
Professional golfer
Winner, Women's International 4-Ball Tournament

See more golf testimonials.

"I have followed Bill Cole's outstanding work in mental game coaching for many years and have been privileged to have him as a Guest Expert on our international coaching web site for martial arts practitioners and coaches, and military and police professionals, www.mymalife.com.

Bill regularly provides amazing peak performance insights and leading-edge ideas and principles to the world of martial arts across these performance arenas. He has helped us understand and apply the concepts of mental toughness, mental training, concentration, focus and mental readiness for sports competition and law enforcement and military applications. Our clients must have mental toughness to be able to operate in these very difficult, and often dangerous environments. Bill gives us the mental tools we need to navigate those challenging assignments. In this regard, Bill Cole is a mental toughness master. He's our mental game guru.

While many sport psychologists offer standard peak performance theoretical concepts, Bill goes far beyond that, and knows what actually works in the real world. He teaches new ways of looking at old problems, with expert mind game solutions that really work. His understanding of the mind-body processes in peak performance and how to manage them, in learning, and pressure performance situations is simply uncanny. His background as a top athlete, researcher-writer, teacher-coach and businessman blend together to create innovative and highly practical success strategies. His teaching system for mastering the mental game is beyond compare.

I have studied the mental game extensively over the years, and have worked closely with other international sport psychologists, and it's clear that Bill Cole is a major thought leader in sport psychology. We are fortunate to have him as our Guest Expert.

Bill Cole is a world-class mental game coach who gets world-class results. If you are considering bringing Bill in to speak, coach or consult, I know you will be thrilled with the results he brings to you and your organization."

Rodney King - Performance Enhancement Coach - Johannesburg, South Africa
Founder and Director of the Street Tough World Alliance, represented in 15 countries around the world and leaders in innovative e-training martial arts solutions for business and life through www.mymalife.com .
Voted one of the top 20 martial artists in the world by Black Belt Magazine.

"Each time you present the Concentration Clinic, I learn an abundance of information. The information you gave us will help tremendously! The feedback has been outstanding!"
Steve Smith, Director, Tyler College
Tyler, Texas

"Bill has found a way to help the 'performance-challenged'!! He knows how to reach the left-brainers with exercises and techniques that get us into 'the zone' quickly and help us stay there."
Melinda Chen, President
Bay Valley Technologies
Saratoga, CA

"Bill Cole is a mind guru...he is among the elite mental game peak performance experts in this country."
American Society of Anesthesiologists

"Bill Cole is a major thought leader in sport psychology, and a mental toughness master...Bill Cole is a world-class mental game coach who gets world-class results."
Rodney King - Performance Enhancement Coach - Johannesburg, South Africa
Voted one of the top 20 martial artists in the world by Black Belt Magazine

"You are masterful at getting the audience to own their questions by asking them deeper questions. You have an obvious wealth of knowledge on leadership with down-to-earth examples and thought-provoking ideas that everyone could relate to in their world."
San Jose Leadership Council

"Cole has experienced the pressure of tournament play in professional events in the US and Canada. He has investigated the mental side of the game through interviews with the world's top playing pros such as Harold Solomon, Guillermo Vilas, Rod Laver and Ken Rosewall."
The Woodlands Sun Newspaper
The Woodlands, Texas

"As before, your presentation was done in a professional and outstanding manner."
Craig Tiley, Assistant Director, Tyler College
Tyler, Texas

"Mind over tennis balls is his story of success. This coach fine tunes mental strategies."
San Jose Mercury News Headline

"Bill Cole is a world-class coach... A speaker's speaker."
National Speakers Association

"Bill Cole...has developed a comprehensive mental training course aimed at promoting peak performance."
Michael Cronk, Staff Writer
San Jose Mercury News

"Excellent presentation and reminder of tools we quickly forget."
Melissa Strickland, Administrator
Guliford Orthopedics and Sports Medicine Center
Greensboro, North Carolina

"Excellent! Bill Cole is the coach's coach. He really knows about peak performance and the mental game."
Neil Fiore, PhD., psychotherapist,
Founder and President of Self-Leadership Seminars,
author of the books, The Now Habit : A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play, and The Road Back to Health : Coping With the Emotional Aspects of Cancer and the audio tape The Five Keys to Permanent Stress Reduction.

"Many thanks for the most fascinating ideas you shared with us...and thank you for all the truly beneficial help you have given me throughout the seminar...thank you for all the advice and ideas; they will surely benefit me throughout my life. Mostly thanks for the inspiration you have given me."
Fred Forman, Tyler College
Tyler, Texas

"Bill is wonderfully personable, and I love his metaphors."
Elayne Savage
psychotherapist and author of the books, Don't Take It Personally and Breathing Room
Berkeley, CA

"It is such a pleasure to have had you present as our Guest Speaker for our June Quarterly Meeting. You were fabulous! We have received so much positive feedback from the coaches who attended. We shall certainly look forward to our next opportunity to hear you speak again. We shall highly recommend you for other speaking engagements as well."
Shannon Seek Feher, Executive Chair
Professional And Personal Coaches Association
San Francisco Bay Area Chapter

"The relaxation and letting go techniques were great tools."
Linda Knowles, Administrator
West Coast Orthopedics
Arcadia, California

"On target. In the zone. Entertaining. Highly educational. Funny and fast-moving. Insightful.

These were some of the comments our campers and staff made about Bill Cole's training program, The Mental Game of Hockey. We asked Bill to come in to our youth hockey camp to make a presentation on sports psychology for our campers, ages 8-15, at the Sharks Ice @ San Jose (home of the NHL San Jose Sharks) in San Jose, California. We were delighted with Bill's program, and learned a ton. This initial sports psychology program went so well, we are planning on having Bill speak at future hockey camps.

Bill entertained and educated us with insightful stories about many of the teams, athletes, coaches and parents he has coached in the mental game, and how we can learn from them so we don't make the mistakes they made. He has a wonderful way of teaching us nuggets of wisdom, while simply talking to us like a friend does, sincerely, and with intensity and purpose. Bill is a riveting speaker, and kept the kids' attention all the way through. That is no small feat!

Bill's years of successful experience really show up when he speaks. He has an amazing command of his material. He never used any notes, engaged the audience, took questions throughout the program, and did it all with a great sense of humor. His ability to relate to all ages and skill levels is remarkable. I could listen to Bill all day long.

Some of the most powerful techniques Bill taught us were centering, meditation, visualization, breath control, self-coaching, mental toughness, self-monitoring, the zone and how to create a positive mental attitude. He taught us exactly what we need to be successful in our sport. He not only taught the concepts, but he gave us specific methods to help us learn and execute these principles in our practices and our competitions. My staff and I learned many new mental approaches we have been able to put into practice with our students on and off the ice immediately. Bill has shortened our learning curve dramatically. I can tell that many of our campers' higher levels of performance are directly related to the mental game approaches Bill shared with us that day. Thank you Bill!

If your organization wants to hear from a leading expert in sports psychology, Bill Cole is one of the top mental game coaches and speakers in the country. You should contact Bill today. He is a fantastic speaker, a highly experienced sports psychology consultant, and he will help take your sports program to the next level. Bill has the right stuff!"

Phil Huynh
Director / Owner
Total Performance Hockey School
Sunnyvale, California

"My daughter is a top ranked badminton player in the USA. Some of her results:

2009 USA Junior National Championship
s She won #3 for Under 11 Girl's Singles
She won #3 for Under 11 Girl's Doubles

2009 Pan Am (Pan American) Junior International Badminton Championships (16 countries joined the event)
She won #3 for Under 11 Girl's Doubles

2010 USA Junior National Championships
She won #6 for Under 13 Girl's Singles
She won #4 for Under 13 Girl's Doubles
She won #5 for Under 13 Mixed Doubles

2011 Northern California Badminton Junior Open
She won #1 for Under 13 Girl's Singles
She won #2 for Under 13 Girl's Doubles

Her goals in badminton are to be number 1 in singles, doubles and mixed in her age group in USA.

Julie had shown some mental issues in various tournaments, for instance she lacked confidence when facing stronger players, she felt nerves when parents and peers were watching her play, and cheering for her opponents. She felt tense and lost patience when her matches were tough. She needed the mental component to continue winning at the highest levels, and to be able to overcome some of the inner roadblocks that kept her from that.

We were delighted to find mental coach Bill Cole, and started working with him on Julie's mental game. We were very happy to learn that Bill had himself been a top nationally-ranked badminton player in college. He reached the quarterfinals of the NCAA National Badminton Championships, and used to practice weekly with numerous national champions. So we were relieved to find someone like Bill who not only was a top athlete, but also a very successful mental coach. We knew that would be the ideal combination in a mental coach--someone who knows what their clients are going through. Another thing that really convinced us to work with Bill was the incredible list of testimonials on his web site. There are over 300 testimonials there! He has worked with world champions, world record-holders, national champions and other athletes at every level, and in over 55 sports. We knew that Bill could help our daughter.

Bill is an extremely experienced mental coach. We LOVE to work with him.

Bill is very giving with his time. He answered all our questions and spent extra time with us often. He is a pleasure to work with. He has a good sense of humor and knows how to create rapport with children our daughter's age. Bill taught Julie about the psychology of mental preparation, focus, how to use rituals, refocus, handle mental problems in matches, mental toughness, breathing techniques, visualization, how to control her thoughts, how to relax her muscles, emotions and mind, how to get into the zone and how to be confident. The mental game techniques he teaches are easy to learn. Bill is a very dedicated and patient teacher and it is obvious that he loves teaching. Julie was able to use everything Bill taught right away, and we could see the difference immediately. She is much more able to stay calm, focused, and relaxed under pressure.

Our results:

After just our very first session with Bill my daughter won 2nd place in a local tournament (2011 UBC Northern California Championships) in U13 Girl's Singles, beating a girl she had lost to two months ago. She applied Bill's ritual techniques, and reduced her serving errors a lot.

And one and a half months later, Julie competed in the 2011 Northern California Badminton Junior Open, which is a USA Badminton Sanctioned Junior Ranking Tournament Sponsored by Yonex. Julie achieved amazing results:

She won first place for Under 13 Girl's Singles (and achieved a ranking as the #1 player in Under 13 Girl's Singles in Norcal)

She won second place for Under 13 Girl's Doubles (and achieved a ranking as the #1 player in Under 13 Girl's Doubles)

Bill is extremely supportive, and in a timely manner, he replied to our emails quickly over the weekends, giving us guidance, tips and excellent mental support throughout the tournament. My daughter used Bill's methods, and when she was losing, she remained confident and she was able to fight strongly, to the very end of the match, got it back and won, and that was truly amazing. She had never successfully come from behind before in a match.

Here are my daughter's comments about how Bill's coaching helped her achievements:

'Bill helped me by giving me lots of confidence. He also reminded me that beating a tough player isn't impossible. I really thought that your teachings helped me achieve today's result.'

Bill helped our daughter improve her mental approach to badminton, and we are very grateful to Bill for all his assistance and guidance. We highly recommend Bill as a mental coach for your child."

Hua Zhang
San Jose, CA

July 2011 - Post date to the above letter from Hua Zhang:
As a result of competitive play at the national level, Julie has achieved the #1 ranking in the United States for Girls Singles Badminton 13 and under. She also earned the #9 ranking in the United States for Girls Singles Badminton 15 and under.

"Coach Cole has the remarkable ability to get into an athlete's 'crazy mind', and has now become an integral part of my finding the path to training and competitive success. His prodigious understanding and commitment as a coach gives him the ability to help individuals of all capacities succeed in the spectrum of mental training. Coach Cole now manages every aspect of my mental training, fear control, confidence, and focus. His expertise and experience is inimitable, and is irreplaceably valuable to my athletic career."

Aimee Anaya
United States National Champion
Olympic Weight Lifting