Sports Psychology Coaching

Clients & Testimonials




See additional testimonials about our Mental Game of Golf coaching and programs.



Testimonials

"Bill is a very talented and deeply-knowledgeable mental game coach. His ability to help our players stay motivated, focused and on-track is just excellent. Bill really takes the time to understand people, to listen and to figure out what each person needs to achieve and excel. He has crafted a comprehensive mental game peak performance program for us, as a mental game advisor to individual players and team mental game coach for team practice sessions. He is a master mental game coach. He is one of the top peak performance coaches on the Pro Tennis Tour. More players on the pro tour could use his help."
Israeli Davis Cup Team


"Adam ended up in the winner's circle at a number of junior tournaments, including the San Francisco City Junior, a match-play tournament in its 81st year and boasting past winners such as Johnny Miller and Bob Rosburg. He received a 'perpetual trophy' that he gets to keep for one year and that has the names of every winner on it.

He also was the overall winner of the Charlie Culver Junior Masters in Salinas, a tournament he won back in 2007 as well. He shot five-under par for the two days and won by five.

Then, he ended his junior career by shooting his lowest competitive round ever, a 64, to win in his very last tournament, the Ray Anderson Memorial at Spring Valley in Milpitas!

Most importantly, his attitude and on-course behavior seemed to improve considerably this past year. As for school, he decided to attend Cal State San Marcos, a small school in North San Diego County where he's playing on the men's golf team.

So... I just wanted to say 'thank you' for all of your efforts in helping him grow and mature as a player and person.

The sheet that you had him fill out in one of his very first sessions, the one about what is in your control and what isn't, is still pinned up on his wall above his trophies. Next to it are two signs that he created; one reads 'Golf is a game of misses' and the other reads 'The most important shot in golf is the next one.'...

In summary, thanks for your coaching, wisdom, perseverance and friendship over the past several years. I'm sure your efforts paid off and had a lasting effect on his development as a player and a person."
Mitch Loran
Father of college golfer Adam Loran

Adam Loran, competitor in Junior World Golf Championships

Adam Loran
Two-time competitor in the Junior World Golf Championships
Golf Team Member, Cal State San Marcos




"MMA is a very mental sport, particularly once you step into the ring. In a contest, the importance of the mental component might be well over 80-90%. A fighter needs strong reserves of mental toughness, focus and the will to win.

My MMA coach and I realized I needed to raise the level of my mental game, so he found the best trainers, coaches and consultants around to work with me so I could prepare optimally for my televised fight coming up in three weeks.

For mental training, he called Bill Cole, The Mental Game Coach. I can't thank Bill enough for all his help.

The mental game training I did with Bill Cole on my mental preparation was an important part of my overall training program for my win (second round TKO) at The Awakening, the World Combat Sports Challenge (WCSC) MMA event in San Francisco. I won the WCSC California State MMA Middleweight Title in front of a crowd of over 5,000 people.

Bill went to work with me right away. I worked with him almost daily over that time. He coached me on simple and easy to use mind techniques I could apply right in the gym, at home, in the locker room before the fight, on the walk into the arena and even once my foot hit the canvas.

Just as you need to be dedicated in the gym, in running, in eating right, and in training all aspects of the MMA game, you need to cover all the bases by training your mind. A fighter can lose the contest before they even step foot into the cage or the ring. They can defeat themselves mentally before the contest even begins. Ignoring the mental game is old school now for anyone who wants to excel at the fight game.

Just like you train your standup game, your wrestling, or your Jiu Jitsu, you need to train your mind. Mental game training is an area that many fighters talk about as being important, but few know how to train for, other than working with intensity and dedication in the gym. Having a strong work ethic will get you to a certain level of mental toughness and confidence, but the mental game is far more than that. A well-prepared fighter needs focus, relaxation under pressure, killer instinct, control over his thoughts, and control over his emotions. Bill helped me take all these things to the next level in my game.

Now I have a focused and extremely effective pre-event mental readiness system that gets my mind, body and spirit ready to fight. He helped me bring out the mental toughness and focus I needed to achieve greatness in a pressure situation.

MMA is very much a mental game. Bill is an indispensable part of my training arsenal. If you want to see what improving your mental game can do for you as a fighter, I strongly suggest you give Bill a call. He is a great investment."
Jesse Gillespie
Winner of the WCSC California State MMA Professional Middleweight Title

Bill Cole and Jesse Gillespie

Bill Cole, MS, MA and Jesse Gillespie, with Jesse wearing the Championship Belt, just after winning the WCSC California State Professional MMA Middleweight Title, in San Francisco, CA, May 30, 2009.




"I was already very successful in junior tennis. I have been ranked #1 in the 14's and 16's in singles and doubles in Northern California, and top twenty in the nation. I won the San Diego Boys 14's National Open Singles and Doubles and took third place in the Boys 16's Copper Bowl Singles. I wanted to not only be able to maintain the rankings I had achieved to date, but to continue to steadily improve. The pressure is even greater once you are a top-ranked player, and I wanted to know how to handle that pressure better.

We researched the top sports psychologists and mental training coaches and discovered that Bill Cole had been the mental game coach to professional players who have had wins over Pete Sampras, Andy Roddick, Marat Safin, Michael Chang and world #4, Tim Henman. Bill also had been an NCAA Division I College Head Coach in tennis, the Sports Psychology Coach for the Israeli Davis Cup Team, and had coached in the US and Europe on the ATP Tour.

I took his on-line mental game assessment and communicated with him, and very quickly our family hired Bill. Ever since, he has been helping us navigate the competitive world of junior tennis at the sectional and national levels.

In just our first mental training session, I learned a huge amount about the mental game and what I needed to do to perform to my top abilities in competition. Since then, Bill has been an integral part of our tennis training team. My Mom and Dad and I work with him at his office, on the phone, at tournaments and on the lesson court. Bill taught me about the psychology of match preparation, concentration, how to really relax in close matches (even when it seemed impossible to do so), to stay focused, to analyze and solve problems on the court, mental toughness, confidence and my ability to get into the zone.

Bill's techniques in the mental game are extremely powerful and easy to learn. These techniques take effect immediately. I was able to use all the techniques right away, and my game improved a lot. I have been using the techniques in matches and the results have shown already. I was able to stay calm, focused, and relaxed under pressure. Bill has helped my tennis game a lot through mental game coaching.

If you suspect that improving your mental approach to your tennis is the missing link in your game, you are probably right. Bill is a specialist in the mental part of tennis, in addition to having been a very successful teaching pro, and top competitor himself. His insights and knowledge about the upper levels of competitive tennis are amazing. The mental training system he taught me for reaching my inner excellence continues to be very powerful. I use what he teaches me every day, in practices, and in matches. If you want to take your game to the next level, I strongly suggest you call Bill."

Jaya Billa
Sacramento, California


#1 in Boys 14's and 16's singles in Northern California
#1 in Boys 14's and 16's doubles in Northern California
#20 in Boys 14's National singles
#80 in Boys 16's National singles

Won San Diego Boys 14's National Open Singles
3rd place in Boys 16's Copper Bowl Singles
5th place in Boys 16's Sectional 2008 Singles

Boys 16's Doubles Sectionals 2008, 2009
Long Beach 14's National Open Doubles
Boys 16's National Open Doubles Finalist 2009
Boys 16's National Open Doubles 4th place 2009

Jaya Billa, #1 ranked junior tennis player in Northern California
Jaya Billa
#1-ranked Junior Tennis Player, Northern California
Sacramento, California


"The sport that I strive to be the best at is breakaway rodeo roping. I have been riding horses and have been involved with rodeo most of my life. The majority of my success came in the early 90's. I have been ranked, in and out of the top fifteen and runner-up in the Championships.

Since then I have struggled with having a good horse and making practice a priority. These two things led to more problems that saw my confidence slowly erode to "full-on" choking and mental game issues that made me consider giving up my lifetime hobby and dreams. In a last-ditch effort I did some searching and found Bill Cole, The Mental Game Coach. The skills, optimism, hope, and techniques that he has taught me have changed my life.

I am enjoying the new mental and physical techniques and the marked improvement in my overall game. It's so fun to have new and promising thoughts in my head. This spring brings the new rodeo season and with Bill's guidance I have confidence that it will be the best I've had in 20 years.

If you are doubting yourself, if you have lost confidence, and if you are wondering how you can possibly get it back, I strongly suggest you call Bill and speak with him – today. Bill is compassionate, understanding, non-judgmental, insightful and easy to talk with. He cares about his clients. He helped me believe in myself – and he can help you believe too."

Niki Greenwood, breakaway  rodeo roper
Niki Greenwood
Breakaway Rodeo Roper
Caldwell, Idaho


"I had a great day with Bill. I think it will really help me stay focused in matches. I took his mental game assessment, and there are definitely some areas I wanted to work on, and improve on. I think his method of centering will really help me stay focused during matches. So thank you so much! I had a fantastic time!"
Cami Runnalls
Coto De Caza, California

Cami Runnals, tennis player
Cami Runnalls was a ranked junior in Northern California and won the Northern California doubles tennis sectionals in High School. She won the 4.5 United States Tennis Association sectionals in southern California and now competes at the 5.0 and 5.5 level in women's doubles.


"Bill has helped me so much with my mental game. All players have mental issues. We're out here for six hours and it's very difficult to stay positive, especially in a golf tournament where there is so much pressure. Bill has given me many tips I can take out to the driving range, the course and tournaments. It's been really beneficial."
Jody Ho
Nationally-ranked Women's Golf Team
San Jose State University

Golfer Judy Ho

Jody Ho was a high school golf star who is competing on the nationally-ranked NCAA Division I San Jose State University Women's Golf Team. She is making her mark at the collegiate level and wants to turn pro.




"I want to thank Bill for this wonderful experience. I learned a lot about my mental game. He helped me with a lot of tips. Now I know how to center and relax when under pressure of a tournament. I'll keep on practicing what he taught me, and I want to thank him."
Kat Delen-Briones
Nationally-ranked Women's Golf Team
San Jose State University

Golfer Kat Delen-Briones

Kat Delen-Briones was the top junior golfer from the Philippines, played in two Junior World Golf Championships, and is also competing on the nationally-ranked NCAA Division I San Jose State University Women's Golf Team. She wants to win more tournaments and then turn pro.




"I just wanted to thank Bill for improving my mental game. I learned a lot of techniques I've never known before. My favorite technique was 'See The Blue'. I realized that when I used that technique my serves stopped hitting the net. Bill also taught me the Roger Federer 'Keep Your Head Still' technique. That helped me connect with the ball dead center more. Before I started working with Bill I would always pull my head up too early on shots, and I was really surprised to learn how long you could keep your head still before the opponent's ball came back to you. I also got a lot out of the technique called Rise-Peak-Fall. I never noticed that most of my balls that I hit were on the peak-I always thought I was hitting balls on the rise, but this drill taught me to watch the ball a lot better, and to be aware if I'm hitting on the rise, peak or fall. I learned a lot from Bill, and I'm glad I was able to receive coaching from him."
Ashvin Soin
Saratoga, California

Ashvin Soin, winner of California state tennis championships
Ashvin Soin was a ranked junior in Northern California, won three California State Tennis Championships in the Gar Glenny Cup and played at the national level as a junior and adult. He now competes at the 5.0 in Open levels in singles and doubles.


"Coach Cole has the remarkable ability to get into an athlete's 'crazy mind', and has now become an integral part of my finding the path to training and competitive success. His prodigious understanding and commitment as a coach gives him the ability to help individuals of all capacities succeed in the spectrum of mental training. Coach Cole now manages every aspect of my mental training, fear control, confidence, and focus. His expertise and experience is inimitable, and is irreplaceably valuable to my athletic career."

Aunee Anaya, Olympic Weight Lifting Champion
Aimee Anaya
United States National Champion
Olympic Weight Lifting

Clients


Some Of Our Valued Clients:
Buck Enterprises of Louisiana
Dancers and parents from the world-famous Butler-Fearon-O'Connor School of Irish Dance
CSU-Fullerton Men's Golf Team
CSU-Fullerton Women's Volleyball Team
CSU-Long Beach Department of Psychology
Dane Petchul Productions of Irvine
de Clifford International Ltd.
Erie Community College
Expressions of Excellence
IBM Sports Club
Israeli Davis Cup Team
Life Coaching
Lifeline Presentations
The Mance Group
New York State Association For HPER
Dr. John Piscopo
Personal and Professional Coaches Association
Raveneaux Country Club of Houston
The San Francisco Group
San Jose City College
San Jose Leadership Council
San Jose State University
San Jose State Women's Golf team
Saratoga-Cupertino Developmental Travel Baseball Team
Saratoga High School Baseball Team
Self-Leadership Seminars
Sharon Heights Golf and Country Club
Robert Shepardson and Associates
Silicon Valley Health and Wellness Institute
Stanford University Baseball Team
State University of New York
Joe Thiel World Wide Golf Schools
Tyler College
Too Hot To Handle®
U.S. Sports Development, Inc.
Erik Weihenmayer
Western Career College
WFDJ Consulting
Sarah Will
The Wright Choice
www.mymalife.com
Pat Yates Associates
Yoriwa, Inc.


We have provided international coaching and consultation services for hundreds of individuals to help them become peak performers in their chosen fields. Some of these include:

Young athletes
College athletes
Professional athletes
Coaches
Parents of athletes
Dancers
Teachers
Consultants
School administrators
Media professionals

Bill has provided sports psychology coaching and consulting in over 50 sports.

Acrobatic Skydiving
Alpine Skiing
Artistic Roller Skating
Badminton
Baseball
Basketball
Blackjack
Bowling
Bridge
Calf-roping/Rodeo
Cricket
Cycling
Dance
Dirt Bike Racing
Distance Running
Diving
Downhill Skiing
Equestrian Sports
Extreme Sports
Fencing
Fitness & Weight Training
Football
Golf
Gymnastics
Hiking
Hockey
Ice Climbing

Ice Figure Skating
Long Distance Biking
Marathon Running
Martial Arts
Modern Pentathlon
Motocross
Mountain Biking
Mountaineering
Olympic Weightlifting
Paragliding
Racquetball
Rock Climbing
Rugby
Running
Skiing
Slot Car Racing
Soccer
Sports Guiding For The Blind
Squash
Swimming
Table Tennis
Tennis
Track And Field
Triathlon
Volleyball
Water Polo
Water Skiing
Wrestling

He has taught, coached and consulted with athletes from the ages of 6 to 75. He's worked with beginners, junior-high, high school, college, amateur, elite and international pro athletes.


IMGCA Certification Testimonials


Through the International Mental Game Coaching Association (IMGCA), Bill Cole conducts courses of study for certifying Mental Game Practitioners at various levels. You can learn more about these certification courses at the IMGCA website. The following testimonials are related to those courses.

"I first heard about the excellent Bill Cole know-how from my coach Rodney King, so it was natural for me to check him out right away. Well, what can I say after JUST a couple of months of intensive coaching and the IMGCA education process? Simply brilliant stuff and outstanding overall approach!!! I immediately have been able to apply all the material in action, during special operations (police, military) training camps, and while coaching professional elite soccer players, and other world-class athletes. Moreover, the IMGCA message is getting spread here in Slovakia like wild fire, and now even pro elite coaches are starting to pay attention (based on awesome results which they see first hand in action every day). I am starting to work with these coaches as well. I once again highly recommend you contact Bill Cole and see first hand about his fantastic know how. It has been one of the best investments I have ever made. You can give a gift to yourself to reach your full potential! Go for it."

–Ing. Radek Sefcik
Level III IMGCA Certified Mental Game Master Coach

Radek Sefcik, IMGCA Certified Mental Game Master Coach
Ing. Radek Sefcik
Level III IMGCA Certified Mental Game Master Coach
Professional Special Operations Police / Military Coach
BJJ Brown Belt And Elite PCWA Coach
Slovakia
www.mentalcoach.sk



"My IMGCA mental game certification training program has taught me, among many other lessons, that everything I do and say as a coach and teacher influences the behavior of the young athletes I have been given the privilege to work with. With Bill Cole's expert guidance I have become a more effective leader, communicator and coach/teacher-his mentorship has proven to be invaluable in my quest to develop confidence, focus and mental discipline in the young football players I work with. And in developing these mental skills the players have improved their on-field performance, which has equated to more success as a team-and they have also begun to transfer these skills to other areas of their lives, such as academics and social relations. It has also provided me the tools to train other coaches to do the same with their players. As a result, I was asked to speak at a youth football coaches meeting, and have been asked to host a coaching clinic next spring. I have also been asked to speak to the coaches and players of a youth Lacrosse team, which tells me that IMGCA philosophies and mental training methods transcend any particular sport and can help both players and coaches develop skills and set and achieve goals that bring success both on an individual and team basis. I've never met a coach who denied the relationship between an athlete's mental approach and his/her performance in practice and competition, and I strongly encourage and recommend the IMGCA certification program as a means to teaching themselves, other coaches, and the athletes they work with how to put the two together. English philosopher Alfred North Whitehead once said that "education is the acquisition of the art of the utilization of knowledge". Whether you've been coaching for 20 years or have just begun, Bill Cole and IMGCA certification training can and will help you utilize cutting-edge mental game approaches and make you a better coach."

–Phil DuBois
Level I IMGCA Certified Mental Game Instructor
Former professional football player, NFL Washington Redskins
Longtime Youth Sports Coach
Springfield, Virginia
www.1standgoals.com


"I just wanted to let you know how pleased I am to have gone through the IMGCA Certification process with you. As a past professional athlete, I wish I would have been smart enough to realize the benefits of the mental game. I can't begin to tell you how much I have learned from you in our in-depth conversations. Your expertise in the subject I really believe is among the very best. Your program was very beneficial in that I wasn't just given a manual and told to fill it out as I see in some certification classes. I was very interested in the process of learning and implementing the mental game and you have done a fantastic job in covering all the bases. I know this certification will put me on the right path to be able to teach the skills necessary for my students to achieve higher success in reaching their ultimate dreams. Thanks again for all your help!"

–Billy Fritz
Level I IMGCA Certified Mental Game Instructor
Former Professional Golfer


More Testimonials


"I have followed Bill Cole's outstanding work in mental game coaching for many years and have been privileged to have him as a Guest Expert on our international coaching web site for martial arts practitioners and coaches, and military and police professionals, www.mymalife.com.

Bill regularly provides amazing peak performance insights and leading-edge ideas and principles to the world of martial arts across these performance arenas. He has helped us understand and apply the concepts of mental toughness, mental training, concentration, focus and mental readiness for sports competition and law enforcement and military applications. Our clients must have mental toughness to be able to operate in these very difficult, and often dangerous environments. Bill gives us the mental tools we need to navigate those challenging assignments. In this regard, Bill Cole is a mental toughness master. He's our mental game guru.

While many sport psychologists offer standard peak performance theoretical concepts, Bill goes far beyond that, and knows what actually works in the real world. He teaches new ways of looking at old problems, with expert mind game solutions that really work. His understanding of the mind-body processes in peak performance and how to manage them, in learning, and pressure performance situations is simply uncanny. His background as a top athlete, researcher-writer, teacher-coach and businessman blend together to create innovative and highly practical success strategies. His teaching system for mastering the mental game is beyond compare.

I have studied the mental game extensively over the years, and have worked closely with other international sport psychologists, and it's clear that Bill Cole is a major thought leader in sport psychology. We are fortunate to have him as our Guest Expert.

Bill Cole is a world-class mental game coach who gets world-class results. If you are considering bringing Bill in to speak, coach or consult, I know you will be thrilled with the results he brings to you and your organization."
Rodney King - Performance Enhancement Coach - Johannesburg, South Africa
Founder and Director of the Street Tough World Alliance, represented in 15 countries around the world and leaders in innovative e-training martial arts solutions for business and life through www.mymalife.com .
Voted one of the top 20 martial artists in the world by Black Belt Magazine.


"... an authority on sports psychology... He is one of the top peak performance coaches in the country...Bill's peak performance system helped us tremendously in our march to reach the finals of the College World Series."
Stanford University Baseball Team

"Here's a mental toughness course with the right motives. Cole can repair your attitude."
Jody Meacham, Venture Editor
San Jose Mercury News


"While playing high level competitions week in and week out, I found myself in need of help to develop a solid mental routine before, during and after my golf tournaments. Mr. Bill Cole has given me a great start on this journey.

I have only been working with Mr. Cole for a short period of time and I have seen immediate improvement in my mental game. We have worked on how to be more systematic in my preparation, and how to commit to sticking with my routine in my round. He has an ability to catch important points and sum up my performance in a very positive and helpful way. His notes are also very helpful to help me track my improvement.

I would highly recommend Mr. Bill Cole to athletes who want to improve their mental game."
Angel Sze
Professional golfer
Winner, Women's International 4-Ball Tournament


"Each time you present the Concentration Clinic, I learn an abundance of information. The information you gave us will help tremendously! The feedback has been outstanding!"
Steve Smith, Director, Tyler College
Tyler, Texas


"It was great!"
Ollie Becker, General Manager, American Golf Corporation
Hercules, California


"Bill has found a way to help the 'performance-challenged'!! He knows how to reach the left-brainers with exercises and techniques that get us into 'the zone' quickly and help us stay there."
Melinda Chen, President
Bay Valley Technologies
Saratoga, CA


"Bill Cole is a mind guru...he is among the elite mental game peak performance experts in this country."
American Society of Anesthesiologists

"Bill Cole is a major thought leader in sport psychology, and a mental toughness master...Bill Cole is a world-class mental game coach who gets world-class results."
Rodney King - Performance Enhancement Coach - Johannesburg, South Africa
Voted one of the top 20 martial artists in the world by Black Belt Magazine


"You are masterful at getting the audience to own their questions by asking them deeper questions. You have an obvious wealth of knowledge on leadership with down-to-earth examples and thought-provoking ideas that everyone could relate to in their world."
San Jose Leadership Council

"Cole has experienced the pressure of tournament play in professional events in the US and Canada. He has investigated the mental side of the game through interviews with the world's top playing pros such as Harold Solomon, Guillermo Vilas, Rod Laver and Ken Rosewall."
The Woodlands Sun Newspaper
The Woodlands, Texas


"Bill Cole is a business-golf guru...an authority in peak performance, especially in selling and in golf."
San Leandro Chamber of Commerce

"As before, your presentation was done in a professional and outstanding manner."
Craig Tiley, Assistant Director, Tyler College
Tyler, Texas


"Mind over tennis balls is his story of success. This coach fine tunes mental strategies."
San Jose Mercury News Headline

"Bill Cole is a world-class coach... A speaker's speaker."
National Speakers Association

"Coach Bill has the winning blueprint to help you feel more confident, polished and prepared in any speaking or performing situation. His energetic and witty approach makes learning fun. It's obvious he loves what he does and he's the best at it."
Nancy Koran, author of the books The Zen Of Tennis and The Victory Dance: Placing Yourself in the Winner's Circle


"Bill Cole...has developed a comprehensive mental training course aimed at promoting peak performance."
Michael Cronk, Staff Writer
San Jose Mercury News


"Excellent presentation and reminder of tools we quickly forget."
Melissa Strickland, Administrator
Guliford Orthopedics and Sports Medicine Center
Greensboro, North Carolina


"Excellent! Bill Cole is the coach's coach. He really knows about peak performance and the mental game."
Neil Fiore, PhD., psychotherapist,
Founder and President of Self-Leadership Seminars,
author of the books, The Now Habit : A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play, and The Road Back to Health : Coping With the Emotional Aspects of Cancer and the audio tape The Five Keys to Permanent Stress Reduction.


"Many thanks for the most fascinating ideas you shared with us...and thank you for all the truly beneficial help you have given me throughout the seminar...thank you for all the advice and ideas; they will surely benefit me throughout my life. Mostly thanks for the inspiration you have given me."
Fred Forman, Tyler College
Tyler, Texas


"Bill is wonderfully personable, and I love his metaphors."
Elayne Savage
psychotherapist and author of the books, Don't Take It Personally and Breathing Room
Berkeley, CA


"It is such a pleasure to have had you present as our Guest Speaker for our June Quarterly Meeting. You were fabulous! We have received so much positive feedback from the coaches who attended. We shall certainly look forward to our next opportunity to hear you speak again. We shall highly recommend you for other speaking engagements as well."
Shannon Seek Feher, Executive Chair
Professional And Personal Coaches Association
San Francisco Bay Area Chapter


"The relaxation and letting go techniques were great tools."
Linda Knowles, Administrator
West Coast Orthopedics
Arcadia, California


"On target. In the zone. Entertaining. Highly educational. Funny and fast-moving. Insightful.

These were some of the comments our campers and staff made about Bill Cole's training program, The Mental Game of Hockey. We asked Bill to come in to our youth hockey camp to make a presentation on sports psychology for our campers, ages 8-15, at the Sharks Ice @ San Jose (home of the NHL San Jose Sharks) in San Jose, California. We were delighted with Bill's program, and learned a ton. This initial sports psychology program went so well, we are planning on having Bill speak at future hockey camps.

Bill entertained and educated us with insightful stories about many of the teams, athletes, coaches and parents he has coached in the mental game, and how we can learn from them so we don't make the mistakes they made. He has a wonderful way of teaching us nuggets of wisdom, while simply talking to us like a friend does, sincerely, and with intensity and purpose. Bill is a riveting speaker, and kept the kids' attention all the way through. That is no small feat!

Bill's years of successful experience really show up when he speaks. He has an amazing command of his material. He never used any notes, engaged the audience, took questions throughout the program, and did it all with a great sense of humor. His ability to relate to all ages and skill levels is remarkable. I could listen to Bill all day long.

Some of the most powerful techniques Bill taught us were centering, meditation, visualization, breath control, self-coaching, mental toughness, self-monitoring, the zone and how to create a positive mental attitude. He taught us exactly what we need to be successful in our sport. He not only taught the concepts, but he gave us specific methods to help us learn and execute these principles in our practices and our competitions. My staff and I learned many new mental approaches we have been able to put into practice with our students on and off the ice immediately. Bill has shortened our learning curve dramatically. I can tell that many of our campers' higher levels of performance are directly related to the mental game approaches Bill shared with us that day. Thank you Bill!

If your organization wants to hear from a leading expert in sports psychology, Bill Cole is one of the top mental game coaches and speakers in the country. You should contact Bill today. He is a fantastic speaker, a highly experienced sports psychology consultant, and he will help take your sports program to the next level. Bill has the right stuff!"
Phil Huynh
Director / Owner
Total Performance Hockey School
Sunnyvale, California

Surfer photo


Sports Psychology Coaching clients include gymnasts


Bill Cole, MS, MA
Sports Psychology Coaching

19925 Stevens Creek Blvd., Suite 100, Cupertino, CA 95014-2358
Phone 408-725-7191   •   Fax 408-298-9525
Bill@SportsPsychologyCoaching.com   •   www.SportsPsychologyCoaching.com

Copyright © 2008-2010 Bill Cole. All rights reserved.

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